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Purchasing Survey Title` 8@ _PID_HLINKSAmhmsbp://-r:1A50C2B0/n.msbp://-r276DB0FE/n;msbp://-r:1A50C2AC/  FMicrosoft Word Document MSWordDocWord.Document.89qThisDocumentThisDocumentAutoNewAutoNewID="{7785BD70-8403-11D2-9E40-00C04FB160FE}" Document=ThisDocumeOh+'0/  ,8 T ` l xPurchasing SurveydurcMicrosoft Corporation9icr purc_svy.dotporMicrosoft Corporation911rMicrosoft Word 9.0o@^в@|yPj@_e@.rG,.VT$m  =&WordMicrosoft Word   @Times New Roman*wgw N - 2  04/17/98   2 w 4 '@"Verdana N!w*wgw N - - !: h-   2    - - !:g-- !:{ -- '@"Tahoma !w*wgw - - !6-   2    - - ' - !78-  %2 8 Purchasing Survey*   2 8   - - ' - !l-  - !lI - - !-- !-- !-- !^ -- !_ -- !_ -- !m-- !m_ -@"Tahoma !w*wgw - 2 x  '-/2  Basis for Wanting Things   "    2 L a '- 2  a '2   To fill biol  2 =  ogical needs  2  g '#2 @ To gain security     2 @ o '2 r  To get status     2 rk o '(2  To gain recognition    2  o ',2  To satisfy aggressions      2  o '/2  To satisfy sensibilities      2  o '%2 : To lessen anxiety    2 : o '2 l  To save time   2 lg o ' 2  o ' 2 x o '2  Applies  2 G p ' 2 x p ' 2  Does not Apply   2  o ' 2 xD o '2 D  Do not Know   2  o '- !o-- !o-- !o-- !/o-- !o-- !0o-- !o-- !0o-- !o,-- !0o.-- !o^ -- !Xq-- !Xq-- !Xq-- !Xq,-- !Xq^ - 2  o '-,2  Some Buyer Motivations     2 @ o '- 2 6 o '42 h Satisfaction of the senses        2 h( a ')2  Imitation of others        2  m '2   Stylishness   2 V t '2  Profit n   2  r '2 0  Convenience 2 0c o '2 b  Knowledge 2 bK n '2  Comfortg  2 # o '2  Fear 2  e '2  Pride  2  r '2 *  Curiosity   2 *+ u '2 \ Pleasure  2 \' l '2  Self 2  -e &2  expression or self    2  -x  '2   actualization   2 b c ')2  Gaining an advantage    2  a '2 $  Saving money  2 $w a ' 2 V a ' 2  a '2  Appliesm 2 G p ' 2  p ' 2  Does not Apply   2  o ' 2 D o '2 D  Do not Know   2  o '- !-- !0-- !-- !0-- !-- !0-- !,-- !0.-- !^ -- !-- !-- !-- !,-- !^ - 2  o '-42  For Institutional Markets,       '12  Important Buying Factors ,     '2  Includen  2 + n '- 2 R n '2   Dependability  2 q e '12  Discounts for bulk orders       2  i '%2  Price and quality     2  r '=2  ! Relationship with current vendors        2   e '2 L  Customization   2 L z u '&2 ~  Market exclusivity    2 ~  a '2  Valuet 2  a '&2  Delivery schedules   2  e '2   Guarantees   2  Q u ':2 F  Safety for the purchasing agent        2 F t a ' 2 x  a ' 2  a '2  Appliesf 2 G p ' 2  p ' 2  Does not Apply   2  o ' 2 D o '2 D  Do not Know   2  o '- !-- !0-- !-- !0-- !-- !0-- !,-- !0.-- !^ -- ! -- ! -- ! -- !0 -- ! -- ! -- !0 -- ! -- ! -- !0 -- ! ,-- ! ,-- !0 .-- ! ^ -- ! ^ -- ! ^ -- 2  oSystem    -                           0 *H 0 10 *H 0g +7Y0W03 +70%7)O•0 0 *H  z#fGT@ M?00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  WSu3* [4 Z%}XsjxqX)X^-bXq"X/6MJ;"V~!lJGj6 -Ӵ90  *H :>{թy=q#+(ߌe,ZbVkbEƢ5"r-| CMlX 5ʉp*}a qfbB="2"d$006C!FXF%`0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z01'0%U VeriSign Time Stamping Service10U VeriSign Trust Network1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.10U VeriSign, Inc.10UInternet00  *H 0aGܴ^i b1FI:?xZcEO n06- o' Q`5OTOз,B Ѝ^㖴"IBlӘV.:X"e匫xGBh[-}0  *H m`_i{p+b#D Q#tI'\q5+ൖ苧KsH ڋ %VNGWF8V!&;-%2Λ@GmGv0;~*1+ݰUApF-,~0 0 yfnжneq0  *H 0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA0 980416000000Z 990416235959Z0]10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA1F0DU =www.verisign.com/repository/CPS Incorp. by Ref.,LIAB.LTD(c)961>0<U 5Digital ID Class 3 - Microsoft Software Validation v21 0 UUS10U Washington10URedmond10UMicrosoft Corporation10U Microsoft Corporation0 0  *H  0&dm{AO o*q.S26h5IؖeS zpm̳*02X|k%gw #1H0D0u0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CAyfnжneq0 *H 0 *H  1  +70 +7 10  +70 *H  1B˅We!60v +7 1h0f$"Purchasing Survey>"Y>n3/nu/wPW:M7P5>Y[X*I@{df''Ŝ*4kRJ>X" bB!L;(%n.6pi>s6pàBzMPJ`*`0 *H  100010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.C!FXF%`0 *H Y0 *H  1  *H 0 *H  1 981125025604Z0 *H  1#\y+AoD40  *H vz)mqXbD<[(Ua-85U 5O&Ka$7J!h{1ji*<̈$q*#n Cٶx:|O^jaw W!hD/   bjbj ) "gH H H H H H H \ 8 D\ 0T|X:)4]SSSSSSS$U WSH yyySH H Sy@H H 10!\ \ H H H H ySNJ.pH H 1L 0z <\ h4001T00T00lXlX1Microsoft Business PlannerGo to Article :  HYPERLINK "msbp://-r:1A50C2AC/" Analyzing Product and Service Benefits  HYPERLINK "msbp://-r276DB0FE/" Identify and Target Your Primary Customers HYPERLINK "msbp://-r:1A50C2B0/"Overview of Market Research Purchasing Survey This worksheet lists some of the possible wants and needs that motivate customers. By determining which factors apply or do not apply, you can formulate specific benefits of your products or services. Add or modify buying motivations and factors to meet the needs of your company. Note: When you save this template as a document, note the document's file name and location. To edit the document next time, you must open it using Word. Every time you open this template from Microsoft Business Planner, a new document is created. Dearborn Financial Publishing, Inc. 1998, The Market Planning Guide, 5th Edition, by David H. Bangs, Jr., published by Upstart Publishing Company.  Purchasing Survey Basis for Wanting Things To fill biological needs To gain security To get status To gain recognition To satisfy aggressions To satisfy sensibilities To lessen anxiety To save time  Applies Does not Apply Do not Know Some Buyer Motivations Satisfaction of the senses Imitation of others Stylishness Profit Convenience Knowledge Comfort Fear Pride Curiosity Pleasure Self-expression or self-actualization Gaining an advantage Saving money  Applies Does not Apply Do not Know For Institutional Markets, Important Buying Factors Include Dependability Discounts for bulk orders Price and quality Relationship with current vendors Customization Market exclusivity Value Delivery schedules Guarantees Safety for the purchasing agent  Applies Does not Apply Do not Know  DATE \@ "MM/dd/yy" 04/17/98 ,-NOPvwxy37+,QRY  mHnHu6OJQJhH*OJQJh OJQJh5h0J5>*B*CJph0J5j0U 0J#B*phj<U< j<UjU jU5<0,x23+,rrrl!$If!$$dIfN"$$dIfN $If$If]$$IfTl+0*04 la$If  ,P$If]$$IfTl+0*04 la!$If ,@Wpx$If$Iff$$IfTl+0*   04 la  c,]$If$$IfTl\ 2)    04 la$If   " , 4 9 ? 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