ࡱ> Root EntryRoot Entry FFk@&Data c1Table7VMacros P FkFk6z5  !"#$%'()*+,-./01234kl89:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abdefghijnmopqrstuvwxy{|}~CompObjjObjectPoolFkFkWordDocument&)MSDigSig(Author)$0SummaryInformation( \%DocumentSummaryInformation8VBAP FkFkPROJECT   !"#$%&'()*+,-./0123456789:<=>?@ABCDEFGHIJKLMOQRTVWXY[\^_`abcdefghijklmnopqrtuvwxyz{|}~՜.+,D՜.+,P  px  /' Public Relations Plan Title 8@ _PID_HLINKSA`:=msbp://-r:1A50C55B/Oh+'0,% 0< X d p |Public Relations Plan9ublMicrosoft Corporation9icr pub_rela.dotporMicrosoft Corporation910rMicrosoft Word 9.0o@Ik@r @_e@.mqG|#VT$m &WordMicrosoft Word   @Times New Roman*wgw  - 2  05/26/98   2 w  '@"VerdanaZ !w*wgwZ - - !:( h-  2   - - !:g-- !: -- '@"Tahoma^ 8!w*wgw^ 8 - - !6-   2    - - ' - !78-  +2 8 Public Relations Plans       2 8    - - ' - !l-  - !lI - - !-- !-- !-- !^ -- !_ -- !_ -- !m-- !m_ -)2  (COMPANY NAME) PR PL   2 I AN 2 y N '2  1. 2  .+2   Situation   2  i 2  Analysis   2 " n '@"Tahomac !w*wgwc -2 7U Describe business conditions, company plans, results of past PR activities, competiti                 /2 7 ve considerations, etc.:      2 7 e ' 2 i e ' 2  e '-2  2. 2  .+2   Objectives   2  b '-2 5  List high  2 5r -i \2 5~6 level goals for PR relating to the situation analysis:            2 5] e ' 2 g e ' 2  e '-2  3. 2  .+2  Strategy 2  t '-2 4~ Explain how to achieve your goals. For example, will you target print or broadcast media? Regional or national publications?                        2 4 t ' 2 f t ' 2  t '-2  4. 2  .+2  Tacticsy  2 k a '-2 2 Definc 2 2DP e specific steps, including people involved, target media, and approvals needed:               2 2 e '-2 C A. 2 d .*&2  Editorial coverage    2  d '2 C B. 2 d .*2  Clean  2  -l 2  up sponsorship   2  p '2 _C C. 2 _d .*2 _  Trade Show  2 _R r '2  5. 2  .+2  Schedule  2  c '-=2 ! Work back from the announce date:        2  o '- !o-- !o-- !o-- !o-- !o^ -- !q-- !q^ -2 9 Due Date   2 9~ u '2 9 Task 2 9U a '- !0-- !b0-- !0-- !b0-- !0^ -- !22-- !22-- !22^ - 2 m a ' 2  a ' 2  a ' 2  a ' 2 5 a ' 2 g a ' 2 g a '- !d-- !bd-- !d-- !bd-- !d^ -- !,f-- !,f-- !,f^ --2  6. 2  .+2  Budget 2 p u '-V2  2 Itemize expected expenses, such as freelance write          R2  / r fees, event costs, mailing and postage, etc.:i           2  u  ' 2 5   ' 2 g   ' 2   ' 2   '- !-- !b-- !-- !b-- !^ -- !b-- ! -- ! -- ! -- !b^ -- ! ^ -- ! ^ -- 2  System    -                           0& *H 010 *H 0g +7Y0W03 +70%7)O•0 0 *H `nWȸR/Ν?00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  WSu3* [4 Z%}XsjxqX)X^-bXq"X/6MJ;"V~!lJGj6 -Ӵ90  *H :>{թy=q#+(ߌe,ZbVkbEƢ5"r-| CMlX 5ʉp*}a qfbB="2"d$006C!FXF%`0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z01'0%U VeriSign Time Stamping Service10U VeriSign Trust Network1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.10U VeriSign, Inc.10UInternet00  *H 0aGܴ^i b1FI:?xZcEO n06- o' Q`5OTOз,B Ѝ^㖴"IBlӘV.:X"e匫xGBh[-}0  *H m`_i{p+b#D Q#tI'\q5+ൖ苧KsH ڋ %VNGWF8V!&;-%2Λ@GmGv0;~*1+ݰUApF-,~0 0 yfnжneq0  *H 0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA0 980416000000Z 990416235959Z0]10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA1F0DU =www.verisign.com/repository/CPS Incorp. by Ref.,LIAB.LTD(c)961>0<U 5Digital ID Class 3 - Microsoft Software Validation v21 0 UUS10U Washington10URedmond10UMicrosoft Corporation10U Microsoft Corporation0 0  *H  0&dm{AO o*q.S26h5IؖeS zpm̳*02X|k%gw #1P0L0u0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CAyfnжneq0 *H 0 *H  1  +70 +7 10  +70 *H  1oHGʖ[Um0~ +7 1p0n,*Public Relations Plan>vb]а pN93FY+gٗ'oe8%a5s@QJˬ8_KQZǁ8֪mC,ŨB Qqɫ-rh N#(Ւ4ql/g|1UT]N1fc4h"ߘ4e}HKn0 *H  100010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.C!FXF%`0 *H Y0 *H  1  *H 0 *H  1 981125025553Z0 *H  1«3S hf0  *H "uE.%,DpozjkNq;\AuF^ؿr+zD1 +IȹY<_= AϕiԋdF %u/  Y bjbj )6"gp p p p p p p  8 < Q&<<<RiPpQpQpQpQpQpQ$S  VQp Qp p <<Qp <p </0! p p p p P> 2N+Wp p /< `9 ../Q0Q..VV/Microsoft Business PlannerGo to Article :  HYPERLINK "msbp://-r:1A50C55B/" Performing Public Relations Activities Public Relations Plan Use this worksheet to develop a public relations plan that identifies what you want to accomplish and how you intend to reach your goals. Adjust this form as necessary to meet the needs of your company. Note: When you save this template as a document, note the document's file name and location. To edit the document next time, you must open it using Word. Every time you open this template from Microsoft Business Planner, a new document is created. Microsoft, 1998.  Public Relations Plan(company Name) PR Plan Situation Analysis Describe business conditions, company plans, results of past PR activities, competitive considerations, etc.: Objectives List high-level goals for PR relating to the situation analysis: Strategy Explain how to achieve your goals. For example, will you target print or broadcast media? Regional or national publications? 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