ࡱ> oRoot EntryRoot Entry F+ɓFk&Data 1TablepdMacros pƓFkǓFknm  !"#$%&'()*+,-./0123456789:;<>?@ABCDEFGIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklqrstuvwxyz{|}~CompObjjObjectPoolǓFkǓFkWordDocumentH)HMSDigSig(Author)$=0SummaryInformation( iDocumentSummaryInformation8VBApƓFkǓFkPROJECT   !"#$%&'()*+,-./0123456789:<=>?@ABCDEFGHIJKLMOQRTVWXY[\^_`abcdefghijklmnopqrtuvwxyz{|}~՜.+,D՜.+,T px  /n| Promotional Mix Summary Title 8@ _PID_HLINKSA`lhmsbp://-r:1A50C2C0/Oh+'0hi 0< X d p |Promotional Mix SummaryromMicrosoft Corporationyicr prom_mix.dotporMicrosoft Corporationy9crMicrosoft Word 9.0o@@9~@;e@.5[GgVT$m 3;&WordMicrosoft Word   @Times New Roman*wgw u - 2  05/13/98   2 w 5 '@"Tahoma !w*wgw  - - !6-   2    - - ' - !6-  .2  Promotional Mix Summary     2 b   - - ' - !l-  - !lI - - !-- !-- !-- !_ -- !_ -- !l-- !l_ - 2 =u  '&2 o} Audiences Targeted   2 o  ' 2 u  '- !4-- !4-- !4-- !4-- !4^-- !4`-- !4-- !24-- !4+-- !14--- !4^ -- !6-- !6^-- !6-- !6+-- !6^ -%2  Type of Promotiond    2   ' 2 u  '2 u  (Audience 1)   2 K  '2   (Audience 2)   2 ~  '2   (Audience 3)   2   '2   Target Date   2   '2 B  Estimated    '2 B Costsa 2   '- !-- !^-- !1`-- !-- !1-- !-- !1-- !-- !+-- !^ -- !d-- !d^-- !d-- !d-- !d-- !d+-- !d^ -@"Tahoma !w*wgw - 2 ;  '2 m  Brochures   2 m= r ' 2 mu r ' 2 m r ' 2 m r ' 2 m r ' 2 mB r '- !2-- !2-- !2^-- !12`-- !2-- !12-- !2-- !12-- !2-- !22-- !2+-- !12--- !2^ -- !e4-- !e4^-- !e4-- !e4-- !e4-- !e4+-- !e4^ - 2  r ' 2  Classified Ads   2 u l ' 2 u l ' 2  l ' 2  l ' 2  l ' 2 B l '- !-- !-- !^-- !1`-- !-- !1-- !-- !1-- !-- !2-- !+-- !1--- !^ -- !d-- !d^-- !d-- !d-- !d-- !d+-- !d^ - 2  l '2 :  Direct Mail   2 :F i ' 2 :u i ' 2 : i ' 2 : i ' 2 : i ' 2 :B i '- !-- !-- !^-- !1`-- !-- !1-- !-- !1-- !-- !2-- !+-- !1--- !^ -- !d-- !d^-- !d-- !d-- !d-- !d+-- !d^ - 2 n i '2  Flyers  2  l ' 2 u l ' 2  l ' 2  l ' 2  l ' 2 B l '- !e-- !e-- !e^-- !1e`-- !e-- !1e-- !e-- !1e-- !e-- !2e-- !e+-- !1e--- !e^ -- !dg-- !dg^-- !dg-- !dg-- !dg-- !dg+-- !dg^ - 2  l '2   Newsletters   2 W e ' 2 u e ' 2  e ' 2  e ' 2  e ' 2 B e '- !-- !-- !^-- !1`-- !-- !1-- !-- !1-- !-- !2-- !+-- !1--- !^ -- !d-- !d^-- !d-- !d-- !d-- !d+-- !d^ - 2 : e '22 l Newspaper and Magazine Ads    2 l] e ' 2 lu e ' 2 l e ' 2 l e ' 2 l e ' 2 lB e '- !1-- !1-- !1^-- !11`-- !1-- !11-- !1-- !11-- !1-- !21-- !1+-- !11--- !1^ -- !d3-- !d3^-- !d3-- !d3-- !d3-- !d3+-- !d3^ - 2  e '&2  Online Advertising   2  n ' 2 u n ' 2  n ' 2  n ' 2  n ' 2 B n '- !-- !-- !^-- !1`-- !-- !1-- !-- !1-- !-- !2-- !+-- !1--- !^ -- !d-- !d^-- !d-- !d-- !d-- !d+-- !d^ - 2  n '(2 8 Outdoor Advertising    2 8 u 2 8 u ' 2 8u u ' 2 8 u ' 2 8 u ' 2 8 u ' 2 8B u '- !-- !-- !^-- !1`-- !-- !1-- !-- !1-- !-- !2-- !+-- !1--- !^ -- !d-- !d^-- !d-- !d-- !d-- !d+-- !d^ - 2 l u ';2   Public relations: press releases      2 k u ' 2 u u ' 2  u ' 2  u ' 2  u ' 2 B u '- !c-- !c-- !c^-- !1c`-- !c-- !1c-- !c-- !1c-- !c-- !2c-- !c+-- !1c--- !c^ -- !de-- !de^-- !de-- !de-- !de-- !de+-- !de^ - 2  u '2   Radio Ads  2 = a ' 2 u a ' 2  a ' 2  a ' 2  a ' 2 B a '- !-- !-- !^-- !1`-- !-- !1-- !-- !1-- !-- !2-- !+-- !1--- !^ -- !d-- !d^-- !d-- !d-- !d-- !d+-- !d^ -;2 8  Specialty Advertising (Coupons,       '2 j  Promotions)d   2 j^ r ' 2 ju r ' 2 j r ' 2 j r ' 2 j r ' 2 jB r '- !/-- !/-- !/^-- !1/`-- !/-- !1/-- !/-- !1/-- !/-- !2/-- !/+-- !1/--- !/^ -- !d1-- !d1^-- !d1-- !d1-- !d1-- !d1+-- !d1^ - 2  r '2   Telemarketing   2 { e ' 2 u e ' 2  e ' 2  e ' 2  e ' 2 B e '- !-- !-- !^-- !1`-- !-- !1-- !-- !1-- !-- !2-- !+-- !1--- !^ -- !d-- !d^-- !d-- !d-- !d-- !d+-- !d^ - 2  e '2 6  Trade Shows   2 6h r ' 2 6u r ' 2 6 r ' 2 6 r ' 2 6 r ' 2 6B r '- !-- !-- !^-- !1`-- !-- !1-- !-- !1-- !-- !2-- !+-- !1--- !^ -- !e-- !e^-- !e-- !e-- !e-- !e+-- !e^ - 2 k r ' 2  Television Ads  2 | e ' 2  e ' 2 u e ' 2  e ' 2  e ' 2  e ' 2 B e '- !b-- !b-- !b^-- !1b`-- !b-- !1b-- !b-- !1b-- !b-- !2b-- !b+-- !1b--- !b^ -- !d-- !d^-- !d-- !d-- !d-- !d+-- !d^ - 2  e '2 5 Otheri  2 5 t ' 2 g t ' 2 gu t ' 2 g t ' 2 g t ' 2 g t ' 2 gB t '- !-- !-- !^-- !1`-- !-- !1-- !-- !1-- !-- !2-- !+-- !1--- !^ -- !-- !^-- !-- !-- !-- !+-- !^ - 2  t ' 2  t ' 2  t ' 2 u t ' 2  t ' 2  t ' 2  t ' 2 B t '- !-- !-- !^-- !1`-- !-- !1-- !-- !1-- !-- !2-- !+-- !1--- !^ -- !-- !^-- !-- !-- !-- !+-- !^ - 2 3  t ' 2 e  t ' 2  t ' 2 u t ' 2  t ' 2  t ' 2  t ' 2 B t '- !* -- !* -- !* ^-- !1* `-- !* -- !1* -- !* -- !1* -- !* -- !2* -- !* +-- !1* --- !* ^ -- !, -- !, ^-- !, -- !, -- !, -- !, +-- !, ^ - 2  t ' 2  t ' 2 /  t ' 2 / u t ' 2 /  t ' 2 /  t ' 2 /  t ' 2 / B t '- ! 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WSu3* [4 Z%}XsjxqX)X^-bXq"X/6MJ;"V~!lJGj6 -Ӵ90  *H :>{թy=q#+(ߌe,ZbVkbEƢ5"r-| CMlX 5ʉp*}a qfbB="2"d$006C!FXF%`0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z01'0%U VeriSign Time Stamping Service10U VeriSign Trust Network1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.10U VeriSign, Inc.10UInternet00  *H 0aGܴ^i b1FI:?xZcEO n06- o' Q`5OTOз,B Ѝ^㖴"IBlӘV.:X"e匫xGBh[-}0  *H m`_i{p+b#D Q#tI'\q5+ൖ苧KsH ڋ %VNGWF8V!&;-%2Λ@GmGv0;~*1+ݰUApF-,~0 0 yfnжneq0  *H 0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA0 980416000000Z 990416235959Z0]10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA1F0DU =www.verisign.com/repository/CPS Incorp. by Ref.,LIAB.LTD(c)961>0<U 5Digital ID Class 3 - Microsoft Software Validation v21 0 UUS10U Washington10URedmond10UMicrosoft Corporation10U Microsoft Corporation0 0  *H  0&dm{AO o*q.S26h5IؖeS zpm̳*02X|k%gw #1U0Q0u0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CAyfnжneq0 *H 0 *H  1  +70 +7 10  +70 *H  1"yHD`x0 +7 1t0r0.Promotional Mix Summary>f1& XĉUQ(_F?@ D7x_ܓ~2URp3'.JZׯ~(~W6?jZ[@mN|kd,cW&ːk8D-CzCAU;G̛ե>Qrꖌo|0 *H  100010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.C!FXF%`0 *H Y0 *H  1  *H 0 *H  1 981125025528Z0 *H  1qdf1 0  *H k9`%GDLW3n ef}ohG~#FdO8 GG񣫡(\psjl%6%~Ym%U Q K\>dE/  P bjbj )H-"g  nnn8  `R^______$a c_ ///_g _ggg/  =0! /^gjg%6H '9 4 nK8,'9_0`8,dgd'9ggMicrosoft Business PlannerGo to Article :  HYPERLINK "msbp://-r:1A50C2C0/" How to Promote Your Business Promotional Mix Summary Use this form to help ensure that your advertising and promotions are effectively targeted. Identify your specific audiences in the boxes labeled (Audience 1), (Audience 2), and (Audience 3). Adjust this form as necessary to meet the needs of your company. Note: When you save this template as a document, note the document's file name and location. To edit the document next time, you must open it using Word. Every time you open this template from Microsoft Business Planner, a new document is created. Dearborn Financial Publishing, Inc. 1998, The Market Planning Guide, 5th Edition, by David H. Bangs, Jr., published by Upstart Publishing Company.  Promotional Mix SummaryType of Promotion Audiences Targeted Target Date Estimated Costs (Audience 1)(Audience 2)(Audience 3) Brochures Classified Ads Direct Mail Flyers Newsletters Newspaper and Magazine Ads Online Advertising Outdoor Advertising  Public relations: press releases Radio AdsSpecialty Advertising (Coupons, Promotions) Telemarketing Trade Shows Television Ads  Other      DATE \@ "MM/dd/yy" 05/13/98 ,-NOPlmno- . 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OLE_LINK1 _Hlt419172594 _Hlt419173034+Q+Q,-NQ,-NQJim Kimn\\PEREGRINE\BS99WORK\a-kanraj\SMALL BUSINESS BS\SBS_US\SBS Templates\Word Templates\Promotional Mix Survey.dot Mike Wassono\\PEREGRINE\BS99WORK\a-kanraj\SMALL BUSINESS BS\SBS_US\SBS Templates\Word Templates\Promotional Mix Summary.dotJim Kimo\\PEREGRINE\BS99WORK\a-kanraj\SMALL BUSINESS BS\SBS_US\SBS Templates\Word Templates\Promotional Mix Summary.dotJim Kimo\\PEREGRINE\BS99WORK\a-kanraj\SMALL BUSINESS BS\SBS_US\SBS Templates\Word Templates\Promotional Mix Summary.dot Mike WassoncC:\MyDocuments\Vss mega backup\Templates we'll ship with\Word Templates\Promotional Mix Summary.dotGordana Josipovic&C:\VSSTEMP\Promotional Mix Summary.dotPrasanna Samarawickrama*C:\VSS_WORKING\Promotional Mix Summary.dotA-TCHU.C:\windows\vsswork\Promotional Mix Summary.dotMicrosoft CorporationXC:\WINDOWS\DESKTOP\Working on these Templates\Word Templates\Promotional Mix Summary.dotMicrosoft Corporation'C:\Office2000\a-noellm8135\prom_mix.dot^߰ML HpzI) G ,b ):&e֔;-_' nD 5B'" 4969 vr<6$ll/= b@"K,A=G )JN\G`bPJ=0R  -Wb"~K{^`.hh^h`56CJOJQJo(%h^`CJOJQJo(.8^`.^`.p@ ^p`56OJQJo()@  ^@ `()x^`()^`()^`()^`()hh^h`.hh^h`.h^`CJOJQJo(.8^`.^`.p@ ^p`56OJQJo()@  ^@ `()x^`()H^`()^`()^`()h^`CJOJQJo(.8^`.^`.p@ ^p`56OJQJo()@  ^@ `()x^`()^`()^`()^`()h^`CJOJQJo(.8^`.^`.p@ ^p`56OJQJo()@  ^@ `()x^`()H^`()^`()^`()hh^h`56CJOJQJo(%hh^h`.h^`CJOJQJo(.8^`.^`.p@ ^p`56OJQJo()@  ^@ `()x^`()^`()^`()^`()hh^h`o(.hh^h`CJOJQJo(.hh^h`.hh^h`56CJOJQJo(%hh^h`CJOJQJo(.hh^h`.hh^h`o(.hh^h`56CJOJQJo(%b@bPl/=):&zI);-_'vr<D 5 49L )JN -WD 5D 5D 5D 5D 5D 5D 5D 5D 5 -W~K{ G,b=0R9A=G45G\iyz{ !"#789:;<=STUVWXY{|}~    !"#&'()*+,-NQSign!, !!0 *H 010 *H 0R +7D0B0 +7X8.9 050 0 *H mKx0500  *H 0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA0 960409093559Z 991231093558Z0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA00  *H 0ieRT(bTUDEJ;~Ȁ k)vsb<ulMԘisbN1 }GQod5}gwQ>wCʣA="HH0  *H 10o#&mvh*(K󉰙2[{ls$ D}xKO200$_)ȡXu9`EލW Ɲ6tk|ҥ*j~۩+"00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  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