ࡱ> Root EntryRoot Entry F"Fk&Data 1TableO^Macros @Fk"FkNM  !"#$%&'()+,-./012346789:;<=>?@ABCDEFGHIJKLPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~CompObjjObjectPool"Fk"FkWordDocument5).MSDigSig(Author)$*8SummaryInformation( CDocumentSummaryInformation8VBA@Fk+!FkPROJECT   !"#$%&'()*+,-./0123456789:<=>?@ABCDEFGHIJKLMOQRTVWXY[\^_`abcdefghijklmnopqrtuvwxyz{|}~՜.+,D՜.+,T px  /(^U Periodic Promotion Audit Title 8@ _PID_HLINKSA`m=msbp://-r:1A50C2BE/Oh+'0C 4@ \ h t Periodic Promotion Audit0eriMicrosoft Corporationiticr prom_aud.dotporMicrosoft Corporationit9crMicrosoft Word 9.0o@F#@>솘~@bd@X< GAVT$m?  &WordMicrosoft Word   @Times New Roman*wgw 3 - 2  05/13/98   2 w 5 '@"Tahoma w!w*wgw w - - !6-   2    - - ' - !6-  /2  Periodic Promotion Audit       2 K   - - ' - !l-  - !lI - - !-- !-- !-- !_ -- !_ -- !l-- !l_ -@"Tahoma !w*wgw  - 2 = P '-2 o By: 2 o y - !1-'- 2 = y '-2 o Date: 2 om a - !1 -'- !4-- !4-- !4-- !`4-- !4-- !c4-- !4^ -- !k6-- !k6^ -- 2  a '- !2-- !2^ --2  Do You:  2 / o '2 8 Yes 2 s e '2  No 2   o '- !2-- !2^ -- 2  o 'F2 >' Know where new business is coming from?        2 > n '- 2 88 n - !lg2-' 2 8 n - !lg-'- !d-- !d^ -- 2 p n 'P2 . Keep track of referrals and thank the sources?           2 H e 2 U e '- 2 8 e - !l2-' 2  e - !l-'- !di-- !di^ -- 2  e 'M2 , Track advertising and direct mail responses?         2 0 r '- 2 8 r - !l/2-' 2  r - !l/-'- !d-- !d^ -- 2 8 r '.2 j Spend advertising dolla   C2 j% rs in proportion to your product mix?           2 j s 2 j" s '- 2 d8 s - !l2-' 2 d s - !l-'- !d1-- !d1^ -- 2  s 'h2 > Project a strong, consistent image in all materials, signage,                2  r 12  stationery, and so forth?e        2  t '- 2 8 t - !l2-' 2  t - !l-'- !d-- !d^ -- 2  t 'A2 2$ Have a professionally designed logo?       2 2 a '- 2 ,8 a - !l[2-' 2 , a - !l[-'- !d-- !d^ -- 2 d a '^2 7 Sell benefits to customers in all promotional material?                2  e 2  e '- 2 8 e - !l2-' 2  e - !l-'- !d]-- !d]^ -- 2  e '"2  Know what has wo   A2 $ orked, what has not worked, and why?         2  r '- 2 8 r - !l#2-' 2  r - !l#-'- !d-- !d^ -- 2 , r 'g2 ^= Have a yearly Advertising, Public Relations & Promotion plan?              2 ^( a 2 ^7 a '- 2 X8 a - !l2-' 2 X a - !l-'- !d%-- !d%^ -- 2  a '[2 5 Involve your entire staff in the promotional process?o               2  n 2  n '- 2 8 n - !l2-' 2  n - !l-'- !d-- !d^ -- 2  n 'X2 &3 Advertise to your staff as well as to your markets?s              2 & d '- 2 8 d - !lO2-' 2  d - !lO-'- !d-- !d^ -- 2 X d ':2  Have strong relationships with        g2 n= media people and advertising professionals in your community?            2  e 2  e '- 2 8 e - !l2-' 2  e - !l-'- !dQ-- !dQ^ -- 2  e '(2  Have a qualified in     2  -a C2 % house advertising/promotional person?        2  o 2  o '- 2 8 o - !l2-' 2  o - !l-'- !d-- !d^ -- 2  o '_2 R8 Assign one person to make sure your plan is implemented?             2 R s 2 R s '- 2 L8 s - !l{2-' 2 L s - !l{-'- !d-- !d^ -- 2  s 'g2 = Have a professionally designed facilities brochure which ex            72  plains what your business is?d     2  l 2  l '- 2 8 l - !l2-' 2  l - !l-'- !d}-- !d}^ -- 2  l 'D2 & Follow up promotional efforts with one           2  -o 2  on 2  -n 72  one selling (if appropriate)?         2  n '- 2 8 n - !lC2-' 2  n - !lC-'- !d-- !d^ -- 2 L n '>2 ~" Have professional window and point       2 ~ -a 2 ~ of 2 ~ -f &2 ~ purchase displays?   2 ~ u 2 ~  u '- 2 x8 u - !l2-' 2 x u - !l-'- !dE-- !dE^ -- 2  u 'D2 & Have an appropriate Internet presence?           2  a 2  a '- 2 8 a - !l 2-' 2  a - !l -'- !d-- !d^ -@Times New Roman*wgw ( - 2    '-=2 F ! Analyze your probable competition      2 F N in connection with the direct and indirect sales promotional methods you use?                    2 F   2 F 1  '- 2 @ 8  - !lo 2-' 2 @   - !lo -'- !d -- !d ^ -- 2 x   '-2 ] For any no or ? answer, you have another reason to use a professional advertising/public                      '42  relations/promotion agency.      2   '- 2    ' 2  8  ' 2    '- !q -- !9 -- !9 -- !9 -- !9 -- !9 !-- !9 -- !9 -- !q ^ -- !9 ^ -- !9 ^ -- 2 @  System    -                           0- *H 010 *H 0g +7Y0W03 +70%7)O•0 0 *H @>=lc ?00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  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UX\ !1H c4 Uf, F }4 4,c4Y0Y74,^^c4Microsoft Business PlannerGo to Article :  HYPERLINK "msbp://-r:1A50C2BE/" Advertising and Promotion Overview Periodic Promotion Audit Use this form to evaluate your promotional strategies. Your answers to the form's questions will give you insights into how you can promote your business more effectively. Add or modify questions as appropriate to the specific needs of your company. Note: When you save this template as a document, note the document's file name and location. To edit the document next time, you must open it using Word. Every time you open this template from Microsoft Business Planner, a new document is created. Dearborn Financial Publishing, Inc. 1998, The Market Planning Guide, 5th Edition, by David H. Bangs, Jr., published by Upstart Publishing Company.  Periodic Promotion Audit By: Date:Do You:YesNo Know where new business is coming from? Keep track of referrals and thank the sources?  Track advertising and direct mail responses? Spend advertising dollars in proportion to your product mix?  Project a strong, consistent image in all materials, signage, stationery, and so forth? Have a professionally designed logo? Sell benefits to customers in all promotional material?  Know what has worked, what has not worked, and why? Have a yearly Advertising, Public Relations & Promotion plan?  Involve your entire staff in the promotional process?  Advertise to your staff as well as to your markets? Have strong relationships with media people and advertising professionals in your community?  Have a qualified in-house advertising/promotional person?  Assign one person to make sure your plan is implemented?  Have a professionally designed facilities brochure which explains what your business is?  Follow up promotional efforts with one-on-one selling (if appropriate)? Have professional window and point-of-purchase displays?  Have an appropriate Internet presence?  Analyze your probable competition in connection with the direct and indirect sales promotional methods you use?  For any no or ? answer, you have another reason to use a professional advertising/public relations/promotion agency.   DATE \@ "MM/dd/yy" 05/13/98 ,-NOPrstu ȸ mHnHuOJQJ6OJQJhH*OJQJh OJQJh5h0J5>*B*CJph0J5 0J5>* 0J$B*phjU jU5<$,tu rrrlll"$If"$$dIfN#$$dIfN!$If $If]$$IfTl+0*04 la$If  567l640$Iff$$IfTl+0*   04 la$If]$$IfTl+0*04 la7;<BCDq$$IfTl40)04 la$If$IfDEMQT@$If^$$IfTl4)(*04 laTUV~zttnn$If$If$$IfTl4F#&)2$0    4 lazttnnzttnnz t$If$If$$IfTl4F#&)2$0    4 la ()*+,ntn$$IfTl4F#&)2$0    4 la$If$If % & ' ( tnntnnt$If$$IfTl4F#&)2$0    4 la$If ( ) i j k l m nn$$IfTl4F#&)2$0    4 la$If$If @ A B C D tnntnn$If$$IfTl4F#&)2$0    4 la$If ! 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OLE_LINK1 _Hlt419172594 _Hlt419173034++)BDe33Jim Kimc\\PEREGRINE\BS99WORK\a-kanraj\SMALL BUSINESS BS\SBS_US\SBS Templates\Word Templates\mkt08tpl055.dotJim Kimp\\PEREGRINE\BS99WORK\a-kanraj\SMALL BUSINESS BS\SBS_US\SBS Templates\Word Templates\Periodic Promotion Audit.dotJim Kimp\\PEREGRINE\BS99WORK\a-kanraj\SMALL BUSINESS BS\SBS_US\SBS Templates\Word Templates\Periodic Promotion Audit.dotJim Kimp\\PEREGRINE\BS99WORK\a-kanraj\SMALL BUSINESS BS\SBS_US\SBS Templates\Word Templates\Periodic Promotion Audit.dot Mike WassondC:\MyDocuments\Vss mega backup\Templates we'll ship with\Word Templates\Periodic Promotion Audit.dotGordana Josipovic'C:\VSSTEMP\Periodic Promotion Audit.dotPrasanna Samarawickrama+C:\VSS_WORKING\Periodic Promotion Audit.dotA-TCHU/C:\windows\vsswork\Periodic Promotion Audit.dotMicrosoft CorporationYC:\WINDOWS\DESKTOP\Working on these Templates\Word Templates\Periodic Promotion Audit.dotMicrosoft Corporation'C:\Office2000\a-noellm8135\prom_aud.dot^߰ML HpzI) G ,b ):&e֔;-_' nD 5B'" 4969 vr<6$ll/= b@"K,A=G )JN\G`bPJ=0R  -Wb"~K{^`.hh^h`56CJOJQJo(%h^`CJOJQJo(.8^`.^`.p@ ^p`56OJQJo()@  ^@ `()x^`()^`()^`()^`()hh^h`.hh^h`.h^`CJOJQJo(.8^`.^`.p@ ^p`56OJQJo()@  ^@ `()x^`()H^`()^`()^`()h^`CJOJQJo(.8^`.^`.p@ ^p`56OJQJo()@  ^@ `()x^`()^`()^`()^`()h^`CJOJQJo(.8^`.^`.p@ ^p`56OJQJo()@  ^@ `()x^`()H^`()^`()^`()hh^h`56CJOJQJo(%hh^h`.h^`CJOJQJo(.8^`.^`.p@ ^p`56OJQJo()@  ^@ `()x^`()^`()^`()^`()hh^h`o(.hh^h`CJOJQJo(.hh^h`.hh^h`56CJOJQJo(%hh^h`CJOJQJo(.hh^h`.hh^h`o(.hh^h`56CJOJQJo(%b@bPl/=):&zI);-_'vr<D 5 49L )JN -WD 5D 5D 5D 5D 5D 5D 5D 5D 5 -W~K{ G,b=0R9A=G56;BCDEMQTU~()*+%&'(ijkl@ABC !"#lmnoQRSTSign!, !!0 *H 010 *H 0R +7D0B0 +7@J~OpiF0 0 *H mKx0500  *H 0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA0 960409093559Z 991231093558Z0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA00  *H 0ieRT(bTUDEJ;~Ȁ k)vsb<ulMԘisbN1 }GQod5}gwQ>wCʣA="HH0  *H 10o#&mvh*(K󉰙2[{ls$ D}xKO200$_)ȡXu9`EލW Ɲ6tk|ҥ*j~۩+"00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  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