ࡱ> Root EntryRoot Entry F01Fk&Data _1Table5SMacros PFkFk4v3  !"#$&'()*+,-./012gh6789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^`abcdefjiklmnopqrstuwxyz{CompObjjObjectPoolFkFkWordDocument%)MSDigSig(Author)$@SummaryInformation( ,#DocumentSummaryInformation8VBAPFkFkPROJECT   !"#$%&'()*+,-./0123456789:<=>?@ABCDEFGHIJKLMOQRTVWXY[\^_`abcdefghijklmnopqrtuvwxyz{|}~՜.+,D՜.+,X px  /)  Marketing Strategy Evaluation Title 8@ _PID_HLINKSA`lmmsbp://-r:1A50C2C5/Oh+'0" 8D ` l x Marketing Strategy EvaluationMiarkMicrosoft Corporationluicr mkt_stgy.dotporMicrosoft Corporationlu10rMicrosoft Word 9.0o@G@4~@֊Ad@yGD!VT$m 7&WordMicrosoft Word   @Times New Roman*wgw" - 2  05/13/98   2 w 5 '@"TahomaM !w*wgwM - - !6-   2    - - ' - !6-  72  Marketing Strategy Evaluation      2    - - ' - !l-  - !lI - - !-- !-- !-- !_ -- !_ -- !l-- !l_ -@"Tahoma !w*wgw  - 2 =  '- 2 o  '2  Your C #2  urrent Strategy:  2 ' r '/2  Aggressive or Defensive?      2  g '&2  Active or Passive?     2 ? c '2 oD Goal 2 o -o2 o  Oriented or     ' 2 D Opportunistic?   2 8 p '- !4-- !4-- !4-- !/4-- !4-- !04-- !4-- !04-- !4,-- !04.-- !4^ -- !6-- !6-- !6-- !6,-- !6^ - 2  p '2   Marketing  2 V a ' 2 9 a '- 2 9 a ' 2 9 a ' 2 9D a '- !-- !0-- !-- !0-- !-- !0-- !,-- !0.-- !^ -- !-- !-- !-- !,-- !^ -- 2 m a '2   Management 2  a ' 2  a '- 2  a ' 2  a ' 2 D a '- !d-- !0d-- !d-- !0d-- !d-- !0d-- !d,-- !0d.-- !d^ -- !f-- !f-- !f-- !f,-- !f^ -- 2  a '2 8  Financial   2 8A i ' 2 j i '- 2 j i ' 2 j i ' 2 jD i '- !-- !0-- !-- !0-- !-- !0-- !,-- !0.-- !^ -- !-- !-- !-- !,-- !^ -- 2  i '2   Production  2 a r ' 2  r '- 2  r ' 2  r ' 2 D r '- !-- !0-- !-- !0-- !-- !0-- !,-- !0.-- !^ -- !-- !-- !-- !,-- !^ -- 2 6 r '2 h  Operations  2 hc p ' 2  p '- 2  p ' 2  p ' 2 D p '- !--- !0--- !--- !0--- !--- !0--- !-,-- !0-.-- !-^ -- !/-- !-- !-- !0-- !/-- !-- !0-- !/-- !-- !0-- !/,-- !,-- !0.-- !/^ -- !^ -- !^ -- 2  pSystem    -                           08 *H )0%10 *H 0g +7Y0W03 +70%7)O•0 0 *H ;/KAO?00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  WSu3* [4 Z%}XsjxqX)X^-bXq"X/6MJ;"V~!lJGj6 -Ӵ90  *H :>{թy=q#+(ߌe,ZbVkbEƢ5"r-| CMlX 5ʉp*}a qfbB="2"d$006C!FXF%`0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z01'0%U VeriSign Time Stamping Service10U VeriSign Trust Network1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.10U VeriSign, Inc.10UInternet00  *H 0aGܴ^i b1FI:?xZcEO n06- o' Q`5OTOз,B Ѝ^㖴"IBlӘV.:X"e匫xGBh[-}0  *H m`_i{p+b#D Q#tI'\q5+ൖ苧KsH ڋ %VNGWF8V!&;-%2Λ@GmGv0;~*1+ݰUApF-,~0 0 yfnжneq0  *H 0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA0 980416000000Z 990416235959Z0]10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA1F0DU =www.verisign.com/repository/CPS Incorp. by Ref.,LIAB.LTD(c)961>0<U 5Digital ID Class 3 - Microsoft Software Validation v21 0 UUS10U Washington10URedmond10UMicrosoft Corporation10U Microsoft Corporation0 0  *H  0&dm{AO o*q.S26h5IؖeS zpm̳*02X|k%gw #1b0^0u0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CAyfnжneq0 *H 0 *H  1  +70 +7 10  +70 *H  1z&!W[OP0 +7 10~<:Marketing Strategy Evaluation>d7{N~W;;K5NU~bV]AB*⑓X3:3R34k! u,_jM=Z>drLc/w!#i?[8 ʤ"Eڑ.r /  bjbj )"gH H H H H H H \ 8 <\ ]Ol*@VVV1R;NNNNNNN$P ROH 11OH H VVO(H VH V -0!\ \ H H H H ;N)H H +V ŭ\ B+"+<-O0]O+"SS+Microsoft Business PlannerGo to Article :  HYPERLINK "msbp://-r:1A50C2C5/" Selecting a Marketing Strategy Marketing Strategy Evaluation Use this worksheet to describe and evaluate your current marketing strategies in all the key areas of your business. Adjust this form as necessary to meet the needs of your company. Note: When you save this template as a document, note the document's file name and location. To edit the document next time, you must open it using Word. Every time you open this template from Microsoft Business Planner, a new document is created. Dearborn Financial Publishing, Inc. 1998, The Market Planning Guide, 5th Edition, by David H. Bangs, Jr., published by Upstart Publishing Company.  Marketing Strategy Evaluation Your Current Strategy:Aggressive or Defensive?Active or Passive?Goal-Oriented or Opportunistic? 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