ࡱ> nRoot EntryRoot Entry Fn}Fk@(1Table.ACMacros i}Fkl}FkCompObj jQgP  !"#$%&'()*+,-/0123456789:;<=>?@ABCDEFGHIJKLMNO]RSUVWXYZ[\^_`abcdefhijklmpqrstuvwxyz{|}~ObjectPooll}Fkl}FkWordDocumentMSDigSig(Author)$8SummaryInformation( hDocumentSummaryInformation8HVBAi}Fkpvk}FkPROJECT PROJECTwm A  !"#$%&')+,./012346789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]_`abdefghijklmnopqrstuvwxyz{|}~՜.+,D՜.+,$ px   ULL  Marketing Strategy DocumentGENERAL OVERVIEW BUSINESS GOALS POSITION IN THE MARKETPLACEMARKETING CAMPAIGN SPECIFICS STRATEGY MESSAGE TIME FRAME BUDGET Title Headings$  FMicrosoft Word Document MSWordDocWord.Document.89qThisDocumentThisDocumentAutoNewAutoNewID="{304455A2-8403-11D2-9E40-00C04FB160FE}" Document=ThisDocument/&H00000000 Module=AutoNew Name="TemplateProject" HelpConteOh+'08 4@ \ h t Marketing Strategy DocumentarkMicrosoft Corporationumicr mktplan1.dotporMicrosoft Corporationum9crMicrosoft Word 9.0o@G@@0͒ @yTGVT$mO 2 ^&WordMicrosoft Word   @"Arial !w*wgw -@"Arial !w*wgw  -- .2 5w MARKETING STRATEGY FOR e1***'$*-'$**$'-'$-*- 2 A A--#2 w GENERAL OVERVIEW-'*'**$-''*''7 2  E  - !q-'@"Arial* !w*wgw* - 2 w --(2 ,  Business Strengths    - 2 , u 2 \  u 2   u-(2   Business Weaknesses  ' 2  u- 2   u@"Arial^ !w*wgw^ - 2 Nw BUSINESS GOALS$$!$!!!''$! 2 N5 U- 2 w U-2   Profit - 2 z r 2   r 2 #  r-2 S  Salest - 2 Sz a 2   a 2   a-2    Marketing# - 2  a 2   a 2 C  a-42 w POSITION IN THE MARKETPLACE!'!'$$$!*$$$!!$$! 2  O- 2   O-52   Description of Our Customers     % 2 ] e- 2 J  e 2 z  e-)2   Our Customers Needs  %  2  u- 2   u 2   u-42 :  Why Our Customers Choose Us'  %  - 2 : h 2 j  h 2   h-2    What Sets Us '   22 # Apart From the Competition %  %   2 J p- 2   p 2 )  p-52 w MARKETING CAMPAIGN SPECIFICS1***'$*-**1'*-*'''*$*' 2 i A  - !q-'- 2 w A-2 D w STRATEGY!$$!'! 2 D  T- 2 w T-+2  Goals of the Campaign     % - 2  o 2  o 2   o-^2 I 7 Campaign Focus: Specific Products or General Promotion?%         % - 2 I  a 2 y  a 2  a-12  Products to be AdvertisedP    - 2  r 2   r 2 8  r-.2 h  Measurements of Success#%  - 2 h  eSystem    -                           03 *H $0 10 *H 0g +7Y0W03 +70%7)O•0 0 *H ^Sou}Y?00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  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