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0Zbjbj **g>><a NNNNNN,z         7  NN  NN    vNN      NB Pm   1 0a  7  7    Classified Ads Newsletters Reason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Classified Ads Reason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? Yes Magazine and Newspaper Advertising Reason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? Yes Online Advertising Reason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Public Relations Reason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Duration Value-oriented, knowledgeable, strong customer relations Desired impression 25 to 35 year old professional seeking adventure vacations in Europe Audience Greater Redmond area, including Bellevue, Seattle and Tacoma Target region Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Goal with this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Benefits of this medium Yes choosingReasonbudgetReasonbyReasontimeReasonFrequencyReasonDurationReasonimpressionReasonAudienceReasonregionReasonmediumReasonmediumReasonchoosingReasonbudgetReasonbyReasontimeReasonFrequencyReasonDurationReasonimpressionReasonAudienceReasonregionReasonmediumReasonmediumReasonchoosingReasonbudgetReasonbyReasontimeReasonFrequencyReasonDurationReasonimpressionReasonAudienceReasonregionReasonmediumReasonmediumReasonchoosingReasonbudgetReasonbyReasontimeReasonFrequencyReasonDurationReasonimpressionReasonAudienceReasonregionReasonmediumReasonmediumReasonchoosingReasonbudgetReasonbyReasontimeReasonFrequencyReasonimpressionReasonAudienceReasonregionReasonmediumReasonmediumReasonchoosingbudgetOne TwoTwo ThreeThreeThree Reason for choosing Reason for choosing Reason for choosing Competition using? Benefits of this medium Goal with this medium Target region Audience Desired impression Duration Frequency Production time Produced by What will be advertised? Planned budget Reason for choosing Reason for choosing Low production costs; results are very easy to measure. ClassifiedAdsReason Reason for choosing Low production costs; results are very easy to measure. MagazineReason Reason for choosing Low production costs; results are very easy to measure. NewsletterReason Reason for choosing Low production costs; results are very easy to measure. OnlineReason Reason for choosing Low production costs; results are very easy to measure. PRReasonClassifiedAdsReason for choosing Low production costs; results are very easy to measure. ClassifiedAdsClassifiedAdsReasonClassifiedAdsReason for choosing Low production costs; results are very easy to measure. MagazineClassifiedAdsReasonClassifiedAdsReason for choosing Low production costs; results are very easy to measure. NewsletterClassifiedAdsReasonClassifiedAdsReason for choosing Low production costs; results are very easy to measure. OnlineClassifiedAdsReasonClassifiedAdsReason for choosing Low production costs; results are very easy to measure. PRClassifiedAdsReasonReason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? Yes Reason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? Yes Reason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Reason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Reason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? Yes Reason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? Yes Reason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? Yes Reason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Reason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Reason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? Yes Classified Ads Reason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? Yes Magazine Ads Reason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? Yes Newsletters Reason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Online Advertising Reason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Public Relations Reason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? Yes Classified Ads Reason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? Yes Magazine Ads Reason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? Yes Newsletters Reason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Online Advertising Reason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Public Relations Reason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? Yes Classified AdsReason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? Yes Magazine AdsReason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? Yes NewslettersReason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Online AdvertisingReason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Public RelationsReason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? Yes ClassifiedAdsReason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? Yes MagazineReason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? Yes NewsletterReason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No OnlineReason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No PRReason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? Yes ClassifiedAdsReason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? Yes MagazineReason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? Yes NewsletterReason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No OnlineReason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No PRReason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? Yes Reason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? Yes Reason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? Yes Reason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Reason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Reason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? Yes Reason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? Yes Reason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? Yes Reason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Reason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Reason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? Yes Reason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? Yes Reason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? Yes Reason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Reason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Reason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? Yes Reason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? Yes Reason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? Yes Reason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Reason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Reason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? Yes Reason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? Yes Reason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? Yes Reason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Reason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Reason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? Yes Reason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? Yes Reason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? Yes Reason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Reason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Reason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? Yes Reason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? Yes Reason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? Yes Reason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Reason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Reason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? Yes Reason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? Yes Reason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? Yes Reason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Reason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Reason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? Yes Reason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? Yes Reason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? Yes Reason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Reason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Reason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? Yes Classified AdsReason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? Yes Magazine AdsReason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? Yes NewslettersReason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Online AdvertisingReason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Public RelationsReason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? Yes Reason for choosing Produced by Production time Frequency Duration Desired impression Audience Target region Competition using? Classified Ads Reason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? Yes Magazine Ads Reason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? Yes Newsletters Reason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Online Advertising Reason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Public Relations Reason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? Yes Classified Ads Reason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? Yes Magazine Ads Reason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? Yes Newsletters Reason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Online Advertising Reason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Public Relations Reason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? Yes Classified Ads Reason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? Yes Magazine Ads Reason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? Yes Newsletters Reason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Online Advertising Reason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Public Relations Reason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? Yes Classified Ads Reason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? Yes Magazine Ads Reason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? Yes Newsletters Reason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Online Advertising Reason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Public Relations Reason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? Yes Classified Ads Reason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? Yes Magazine Ads Reason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? Yes Newsletters Reason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Online Advertising Reason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Public Relations Reason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? Yes Newsletters Reason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Competition using? Yes Classified Ads Reason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? No Competition using? Yes Magazine Ads Reason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? No Competition using? Yes Direct Mail Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Flyers Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Duration Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Brochures Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Duration Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Radio Ads Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Duration Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Television Ads Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Duration Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Online Advertising Reason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Competition using? Yes Outdoor Signs Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Duration Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Specialty Ads Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Duration Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Telemarketing Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Duration Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Trade Shows Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Public Relations Reason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? No Competition using? Yes Newsletters Reason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Competition using? Yes Classified Ads Reason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? No Competition using? Yes Magazine Ads Reason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? No Competition using? Yes Direct Mail Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Flyers Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Duration Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Brochures Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Duration Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Radio Ads Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Duration Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Television Ads Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Duration Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Online Advertising Reason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Competition using? Yes Outdoor Signs Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Duration Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Specialty Ads Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Duration Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Telemarketing Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Duration Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Trade Shows Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Public Relations Reason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? No Competition using? Yes Newsletters Reason for choosing Maintain contact with regular customers; allow clients to get to know company better, able to update customers frequently about company changes. Planned budget What will be advertised? Produced by Our in-house marketing department Production time Two to three weeks Frequency Once a month Duration Desired impression Value-oriented, knowledgeable, strong customer relations Audience Our regular customers Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Provide our employees and established clients with relevant information about our services and company news that would be of interest to them. Benefits of this medium Enables us to maintain regular contact with our clients, as well as allow our clients to get to know us better. Competition using? No Competition using? Yes Classified Ads Reason for choosing Low production costs; results are very easy to measure. Planned budget What will be advertised? Special vacation packages; seasonal sales on clothing and gear. Produced by Local newspaper Production time Two days Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25-35 year old professionals, who are interested in adventure vacations in Europe, but dont have the time or resources to research trips on their own. Target region The greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium We want customers to call up the store and inquire about vacation specials, and other sale items advertised in the paper Benefits of this medium By running this ad twice a week, we will be able to reach a wide audience and draw in new and repeat customers. Competition using? No Competition using? Yes Magazine Ads Reason for choosing High exposure, low cost, high circulation Planned budget What will be advertised? Well be advertising seasonal sale items as well as discounted vacation packages. Produced by Local newspaper Production time One day for a simple line ad; up to a week for a more extensive ad Frequency Twice a week in the Travel section of the paper Duration Four months Desired impression Value-oriented Audience 25 to 35 year old professionals, who are interested in adventure vacations in Europe, and who do not have the time or resources to research trips on their own. Target region The greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium We want customers to see the ad, and either come into the store, or call the store to inquire about our sales and special vacation packages. Benefits of this medium Magazine ads are generally of a very high quality, which reflects well on our business, and will draw in the type of customers we want to attract. Newspaper ads are highly visible, and can reach a wide audience. Competition using? No Competition using? Yes Direct Mail Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Flyers Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Duration Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Brochures Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Duration Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Radio Ads Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Duration Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Television Ads Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Duration Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Online Advertising Reason for choosing Extensive customer reach, easy to make changes to material, increased public awareness of company, sell product directly Planned budget What will be advertised? Special adventure vacation package; sales on seasonal clothing items and gear. Produced by Local advertising agency Production time Two weeks to a month Frequency Daily Duration Ads will be updated on a daily basis, as necessary, and will run as long as the particular special or sale is in effect. Desired impression Value-oriented, knowledgeable, strong customer relations Audience Business professionals in the 25 to 35 year age range, who want to take adventure vacations in Europe, and often do not have the time or resources to research the trips themselves. Target region Greater Redmond area, including Seattle, Bellevue and Tacoma Goal with this medium Increase sales, increase product awareness, sell our products directly, and expand distribution. Benefits of this medium Advertising on the Internet will allow us to reach a much broader audience. It will increase our exposure and ultimately, increase sales. Competition using? No Competition using? Yes Outdoor Signs Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Duration Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Specialty Ads Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Duration Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Telemarketing Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Duration Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Trade Shows Reason for choosing Planned budget What will be advertised? Produced by Production time Frequency Desired impression Audience Target region Goal with this medium Benefits of this medium Competition using? No Competition using? Yes Public Relations Reason for choosing Less expensive than advertising, builds credibility, provides feedback Planned budget What will be advertised? New products, special promotions, remodeled facilities, awards and recognition Produced by Local public relations agency Production time Three to four weeks Frequency As necessary, when a new product arrives, or new promotion is taking place Desired impression Value-oriented, knowledgeable, strong customer relations Audience 25 to 35 year old professional seeking adventure vacations in Europe Target region Greater Redmond area, including Bellevue, Seattle and Tacoma Goal with this medium Announce new products and services, any special awards or recognition weve received, keep our name in the public eye Benefits of this medium Public relations will build credibility for our business, and will also provide us with valuable feedback Competition using? No Competition using? 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