ࡱ> qRoot EntryRoot Entry F0HWFk&Data UR1TablerMacros PWFk:WFkpo  !"#$%&'()*+,-./0123456789:;<=>?@ABCDEGHIJKLMNOPRSTUVWXYZ[\]^_`abcdefghijklmnstuvwxyz{|}~CompObjjObjectPool:WFk:WFkWordDocumentQ):MSDigSig(Author)$F(SummaryInformation( zDocumentSummaryInformation8VBAPWFk:WFkPROJECT   !"#$%&'()*+,-./0123456789:<=>?@ABCDEFGHIJKLMOQRTVWXY[\^_`abcdefghijklmnopqrtuvwxyz{|}~՜.+,D՜.+,P  px  /:m Marketing Calendar Title 8@ _PID_HLINKSA`ikmsbp://-r:1A50C6F7/Oh+'0y  ,8 T ` l xMarketing CalendararkMicrosoft Corporation9icr calendar.dotporMicrosoft Corporation99crMicrosoft Word 9.0o@G@>h~@d@4G,xVT$m <:&WordMicrosoft Word   @Times New Roman*wgw & - 2  05/13/98   2 w 5 '@"Tahomag !w*wgwg  - - !6-   2    - - ' - !6-  &2  Marketing Calendar    2    - - ' - !l-  - !lI - - !-- !-- !-- !_ -- !_ -- !l-- !l_ -2 = Task 2 =  '2 = Mon 1  2 =  '2 =* Tues 2  2 =  '2 = Wed 32"  2 =P  '2 = Thu 42  2 =  '2 =7 Fri 52  2 =  '2 = Mon 82  2 =2  '2 = Tues 9  2 =  '2 =D Wed 10"  2 =  '2 = Thu 11  2 =  '2 = Fri 12  2 =-   '- !4-- !4-- !4-- !4-- !4j-- !4l-- !4-- !4-- !4-- !4-- !4-- !4-- !4 -- !4"-- !4-- !4-- !4q-- !4s-- !4--- !4/-- !4-- !4-- !4-- !4-- !4^ -- !26-- !26j-- !26-- !26-- !26-- !26 -- !26-- !26q-- !26--- !26-- !26-- !26^ -@"Tahoma 2!w*wgw 2 -&2 q Collect copies of     '(2  competitors' flyers      2  o ' 2  o ' 2 * o ' 2  o ' 2  o ' 2 7 o ' 2  o ' 2  o ' 2 D o ' 2  o ' 2  o '- !h-- !h-- !hj-- !hl-- !h-- !h-- !h-- !h-- !h-- !h-- !h -- !h"-- !h-- !h-- !hq-- !hs-- !h--- !h/-- !h-- !h-- !h-- !h-- !h^ -- !dj-- !djj-- !dj-- !dj-- !dj-- !dj -- !dj-- !djq-- !dj--- !dj-- !dj-- !dj^ -)2  Brainstorm possible       '2  messages 2 ; e ' 2  e ' 2 * e ' 2  e ' 2  e ' 2 7 e ' 2  e ' 2  e ' 2 D e ' 2  e ' 2  e '- !-- !-- !j-- !l-- !-- !-- !-- !-- !-- !-- ! -- !"-- !-- !-- !q-- !s-- !--- !/-- !-- !-- !-- !-- !^ -- !e-- !ej-- !e-- !e-- !e-- !e -- !e-- !eq-- !e--- !e-- !e-- !e^ -2 > Consug)2 > lt with staff about        '2 p flyert  2 p -l 2 p  message ideas  2 p e ' 2 p e ' 2 p* e ' 2 p e ' 2 p e ' 2 p7 e ' 2 p e ' 2 p e ' 2 pD e ' 2 p e ' 2 p e '- !5-- !5-- !5j-- !5l-- !5-- !5-- !5-- !5-- !5-- !5-- !5 -- !5"-- !5-- !5-- !5q-- !5s-- !5--- !5/-- !5-- !5-- !5-- !5-- !5^ -- !d7-- !d7j-- !d7-- !d7-- !d7-- !d7 -- !d7-- !d7q-- !d7--- !d7-- !d7-- !d7^ -(2  Determine specific       '2  messagen 2 , e ' 2  e ' 2 * e ' 2  e ' 2  e ' 2 7 e ' 2  e ' 2  e ' 2 D e ' 2  e ' 2  e '- !-- !-- !j-- !l-- !-- !-- !-- !-- !-- !-- ! -- !"-- !-- !-- !q-- !s-- !--- !/-- !-- !-- !-- !-- !^ -- !d-- !dj-- !d-- !d-- !d-- !d -- !d-- !dq-- !d--- !d-- !d-- !d^ -.2  Rough draft of message       '2 <  and layout  2 <D n ' 2 < n ' 2 <* n ' 2 < n ' 2 < n ' 2 <7 n ' 2 < n ' 2 < n ' 2 <D n ' 2 < n ' 2 < n '- !-- !-- !j-- !l-- !-- !-- !-- !-- !-- !-- ! -- !"-- !-- !-- !q-- !s-- !--- !/-- !-- !-- !-- !-- !^ -- !d-- !dj-- !d-- !d-- !d-- !d -- !d-- !dq-- !d--- !d-- !d-- !d^ -(2 p Check: Is message     '/2  appropriate? Effective?        2  p ' 2  p ' 2 * p ' 2  p ' 2  p ' 2 7 p ' 2  p ' 2  p ' 2 D p ' 2  p ' 2  p '- !g-- !g-- !gj-- !gl-- !g-- !g-- !g-- !g-- !g-- !g-- !g -- !g"-- !g-- !g-- !gq-- !gs-- !g--- !g/-- !g-- !g-- !g-- !g-- !g^ -- !di-- !dij-- !di-- !di-- !di-- !di -- !di-- !diq-- !di--- !di-- !di-- !di^ -(2  Find three graphic       '&2  designers through      '"2 : recommendationsg   2 : e ' 2 : e ' 2 :* e ' 2 : e ' 2 : e ' 2 :7 e ' 2 : e ' 2 : e ' 2 :D e ' 2 : e ' 2 : e '- !-- !-- !j-- !l-- !-- !-- !-- !-- !-- !-- ! -- !"-- !-- !-- !q-- !s-- !--- !/-- !-- !-- !-- !-- !^ -- !-- !j-- !-- !-- !-- ! -- !-- !q-- !--- !-- !-- !^ -2 n Cal.2 n l to set up interviews         ',2  with graphic designers      2  i ' 2  i ' 2 * i ' 2  i ' 2  i ' 2 7 i ' 2  i ' 2  i ' 2 D i ' 2  i ' 2  i '- !e-- !e-- !ej-- !el-- !e-- !e-- !e-- !e-- !e-- !e-- !e -- !e"-- !e-- !e-- !eq-- !es-- !e--- !e/-- !e-- !e-- !e-- !e-- !e^ -- !dg-- !dgj-- !dg-- !dg-- !dg-- !dg -- !dg-- !dgq-- !dg--- !dg-- !dg-- !dg^ -.2  Finalize writing, have       ',2  someone else proofread     2   o ' 2  o ' 2 * o ' 2  o ' 2  o ' 2 7 o ' 2  o ' 2  o ' 2 D o ' 2  o ' 2  o '- !-- !-- !j-- !l-- !-- !-- !-- !-- !-- !-- ! -- !"-- !-- !-- !q-- !s-- !--- !/-- !-- !-- !-- !-- !^ -- !d-- !dj-- !d-- !d-- !d-- !d -- !d-- !dq-- !d--- !d-- !d-- !d^ -42 : Choose a graphic designer,       '+2 l drop off job, set up g       '2   delivery date     2 f e ' 2  e ' 2 * e ' 2  e ' 2  e ' 2 7 e ' 2  e ' 2  e ' 2 D e ' 2  e ' 2  e '- !1-- !1-- !1j-- !1l-- !1-- !1-- !1-- !1-- !1-- !1-- !1 -- !1"-- !1-- !1-- !1q-- !1s-- !1--- !1/-- !1-- !1-- !1-- !1-- !1^ -- !3-- !3j-- !3-- !3-- !3-- !3 -- !3-- !3q-- !3--- !3-- !3-- !3^ -:2  Call mailing list distributors         '2   for prices    2 5 o ' 2  o ' 2 * o ' 2  o ' 2  o ' 2 7 o ' 2  o ' 2  o ' 2 D o ' 2  o ' 2  o '- !-- !-- !j-- !l-- !-- !-- !-- !-- !-- !-- ! -- !"-- !-- !-- !q-- !s-- !--- !/-- !-- !-- !-- !-- !^ -- !d-- !dj-- !d-- !d-- !d-- !d -- !d-- !dq-- !d--- !d-- !d-- !d^ -#2 8 Purchase mailing  2 8  list(s),    ')2 j arrange for delivery     2 j r ' 2 j r ' 2 j* r ' 2 j r ' 2 j r ' 2 j7 r ' 2 j r ' 2 j r ' 2 jD r ' 2 j r ' 2 j r '- !/-- !/-- !/j-- !/l-- !/-- !/-- !/-- !/-- !/-- !/-- !/ -- !/"-- !/-- !/-- !/q-- !/s-- !/--- !//-- !/-- !/-- !/-- !/-- !/^ -- !d1-- !-- !-- !-- !d1j-- !j-- !l-- !d1-- !-- !-- !d1-- !-- !-- !d1-- !-- !-- !d1 -- ! -- !"-- !d1-- !-- !-- !d1q-- !q-- !s-- !d1--- !--- !/-- !d1-- !-- !-- !d1-- !-- !-- !d1^ -- !^ -- !^ -- 2  rSystem    -                           0  *H 0 10 *H 0g +7Y0W03 +70%7)O•0 0 *H prիL;uT'*?00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  WSu3* [4 Z%}XsjxqX)X^-bXq"X/6MJ;"V~!lJGj6 -Ӵ90  *H :>{թy=q#+(ߌe,ZbVkbEƢ5"r-| CMlX 5ʉp*}a qfbB="2"d$006C!FXF%`0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z01'0%U VeriSign Time Stamping Service10U VeriSign Trust Network1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.10U VeriSign, Inc.10UInternet00  *H 0aGܴ^i b1FI:?xZcEO n06- o' Q`5OTOз,B Ѝ^㖴"IBlӘV.:X"e匫xGBh[-}0  *H m`_i{p+b#D Q#tI'\q5+ൖ苧KsH ڋ %VNGWF8V!&;-%2Λ@GmGv0;~*1+ݰUApF-,~0 0 yfnжneq0  *H 0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA0 980416000000Z 990416235959Z0]10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA1F0DU =www.verisign.com/repository/CPS Incorp. by Ref.,LIAB.LTD(c)961>0<U 5Digital ID Class 3 - Microsoft Software Validation v21 0 UUS10U Washington10URedmond10UMicrosoft Corporation10U Microsoft Corporation0 0  *H  0&dm{AO o*q.S26h5IؖeS zpm̳*02X|k%gw #1J0F0u0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CAyfnжneq0 *H 0 *H  1  +70 +7 10  +70 *H  1pW$Hƥ;0x +7 1j0h&$Marketing Calendar>szSj25(OCQ2?ubSs@+ړbhd@ζau4RqmPmt7IK=m89x.,F=3.:ÂY9%"tҁl"0쵬;$:X VϓM$Tu `RBT1M硂0 *H  100010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.C!FXF%`0 *H Y0 *H  1  *H 0 *H  1 981125022931Z0 *H  1gDdrJB 0  *H s)pQ[)+tOE5T5T5T5/6R66tttttt$  6/6/6667  T5T57776L T5 T5^0!2 2     677>%M  PT55 FU2 )446O"PÀ0O"7P77Microsoft Business PlannerGo to Article :  HYPERLINK "msbp://-r:1A50C6F7/" Creating a Marketing Calendar Marketing Calendar Use this sample form to itemize your production tasks and to establish timelines and deadline dates for each task. Adjust this form as necessary to meet the needs of your company. Note: When you save this template as a document, note the document's file name and location. To edit the document next time, you must open it using Word. Every time you open this template from Microsoft Business Planner, a new document is created. Microsoft, 1998.  Marketing CalendarTaskMon 1Tues 2Wed 3Thu 4Fri 5Mon 8Tues 9Wed 10Thu 11Fri 12Collect copies of competitors' flyersBrainstorm possible messagesConsult with staff about flyer-message ideasDetermine specific messageRough draft of message and layoutCheck: Is message appropriate? Effective? Find three graphic designers through recommendationsCall to set up interviews with graphic designersFinalize writing, have someone else proofreadChoose a graphic designer, drop off job, set up delivery dateCall mailing list distributors for pricesPurchase mailing list(s), arrange for delivery TaskMon 15Tue 16Wed 17Thu 18Fri 19Mon 22Tue 23Wed 24Thu 25Fri 26Mon 29Tue 30Wed 31Finalize writing, have someone else proofreadChoose a graphic designer, drop off job, set up delivery dateCall mailing list distributors for pricesPurchase mailing list(s), arrange for deliveryCall at least two printers about prices and time framesChoose printerProofread flyer (not you!)Check: Is flyer appropriate? Effective? Flyer camera-ready and dropped off to printerGet information about bulk mailings from post officePrint out current customer list as mailing labelsOrganize mailing partyPick up flyers from printerPrepare to mail (mailing party)Make sure staff knows the flyer's informationTake prepared flyers to the post officeSet up evaluation datesStart planning next flyerCustomer receives flyer  DATE \@ "MM/dd/yy" 05/13/98 ,-NOPmnop8<1CEFq r mHnHuOJQJ5h0J5>*B*CJph0J5 0J5>* 0J&B*phjU jU5<,op7801Drrrr`$$$$dIfNa$$$$dIfN%$$dIfN#$If"$If]$$IfTl+0*04 la$If q DEFGZT$If]$$IfTl+0*04 la#$'dIfQZ[`fmsy$If$IfFf$Iff$$IfTl+0*   04 la()*+,Ff $IfFf$If,-./0123NOPQRSTUVWXY{|}~Ffy $IfFfA$IfFf $IfFf $If./0123456789ghijklmnopqr$FfFfY$If$IfFf! ! 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" < = > ? @ A B C D E F G H I J b c d e f g h i j k l m n o p q Sign!, !!0 *H 010 *H 0R +7D0B0 +7ʰ]%'0 0 *H mKx0500  *H 0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA0 960409093559Z 991231093558Z0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA00  *H 0ieRT(bTUDEJ;~Ȁ k)vsb<ulMԘisbN1 }GQod5}gwQ>wCʣA="HH0  *H 10o#&mvh*(K󉰙2[{ls$ D}xKO200$_)ȡXu9`EލW Ɲ6tk|ҥ*j~۩+"00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  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