ࡱ> Root EntryRoot Entry FW|Fk'Data l1Table?/XMacros |FkJ|Fk>t  "#$%&'()*+-./0123456789:;<=u@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijkmnopqrswvxyz{|}~CompObj jObjectPoolJ|FkJ|FkWordDocument,)"MSDigSig(Author)$!0SummaryInformation( .DocumentSummaryInformation8$VBA|FkJ|FkPROJECT   !"#$%&'()*+,-./0123456789:;<=>?ABCDEFGHIJKLMNOPQRTVWY[\]^`acdefghijklmnopqrstuvwyz{|}~՜.+,D՜.+,T px  /F^ Market Segment Analysis Title 8@ _PID_HLINKSAW  msbpt://Customer Profile.dot/i.msbp://-r276db0fb/mhmsbp://-r:1A50C2B0/n.msbp://-r276db0fe/  FMicrosoft Word Document MSWordDocWord.Document.89qThisDocumentThisDocumentAutoNewAutoNewOh+'0. 0< X d p |Market Segment AnalysisarkMicrosoft Corporationsicr mktg_seg.dotporMicrosoft Corporations9crMicrosoft Word 9.0o@F#@3Jn@Jc@yRG,VT$m WA&WordMicrosoft Word   @Times New Roman*wgw - 2  04/22/98   2 w 4 '@"Verdana  ,!w*wgw  , - - !: h-   2    - - !:g-- !:{ -- '@"Tahoma !w*wgw - - !6-   2    - - ' - !78-  .2 8 Market Segment Analysisg     2 8R   - - ' - !l-  - !lI - - !-- !-- !-- !^ -- !_ -- !_ -- !m-- !m_ - 2 x a 'A2 $ Market Segment by Product or Service       2 , a ' 2 x a '2   Customers 2 K u ' 2 x u '2   Prospects 2 * r '- !o-- !o-- !o-- !o-- !o-- !o-- !oq-- !os-- !o^ -- !dq-- !dq-- !dqq-- !dq^ -@"Tahoma !w*wgw  - 2   ' 2   ' 2   ' 2   ' 2   ' 2   '- !-- !-- !-- !-- !q-- !s-- !^ -- !d-- !d-- !dq-- !d^ - 2 D  ' 2 v  ' 2 D  ' 2 v  ' 2 D  ' 2 v  '- !;-- !;-- !;-- !;-- !;q-- !;s-- !;^ -- !d=-- !d=-- !d=q-- !d=^ - 2   ' 2   ' 2   ' 2   ' 2   ' 2   '- !-- !-- !-- !-- !q-- !s-- !^ -- !d-- !d-- !dq-- !d^ - 2   ' 2 B  ' 2   ' 2 B  ' 2   ' 2 B  '- !-- !-- !-- !-- !q-- !s-- !^ -- !d -- !d -- !d q-- !d ^ - 2 v  ' 2   ' 2 v  ' 2   ' 2 v  ' 2   '- !m-- !m-- !m-- !m-- !mq-- !ms-- !m^ -- !do-- !do-- !doq-- !do^ - 2   ' 2   ' 2   ' 2   ' 2   ' 2   '- !-- !-- !-- !-- !q-- !s-- !^ -- !d-- !d-- !dq-- !d^ - 2 B  ' 2 t  ' 2 B  ' 2 t  ' 2 B  ' 2 t  '- !9-- !9-- !9-- !9-- !9q-- !9s-- !9^ -- !d;-- !d;-- !d;q-- !d;^ - 2   ' 2   ' 2   ' 2   ' 2   ' 2   '- !-- !-- !-- !-- !q-- !s-- !^ -- !d-- !d-- !dq-- !d^ - 2   ' 2 @  ' 2   ' 2 @  ' 2   ' 2 @  '- !-- !-- !-- !-- !q-- !s-- !^ -- !d-- !d-- !dq-- !d^ - 2 t  ' 2   ' 2 t  ' 2   ' 2 t  ' 2   '- !k-- !k-- !k-- !k-- !kq-- !ks-- !k^ -- !em-- !-- !-- !-- !em-- !-- !-- !emq-- !q-- !s-- !em^ -- !^ -- !^ -- 2  System    -                           0+ *H 010 *H 0g +7Y0W03 +70%7)O•0 0 *H %1jߨ|MF?00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  WSu3* [4 Z%}XsjxqX)X^-bXq"X/6MJ;"V~!lJGj6 -Ӵ90  *H :>{թy=q#+(ߌe,ZbVkbEƢ5"r-| CMlX 5ʉp*}a qfbB="2"d$006C!FXF%`0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z01'0%U VeriSign Time Stamping Service10U VeriSign Trust Network1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.10U VeriSign, Inc.10UInternet00  *H 0aGܴ^i b1FI:?xZcEO n06- o' Q`5OTOз,B Ѝ^㖴"IBlӘV.:X"e匫xGBh[-}0  *H m`_i{p+b#D Q#tI'\q5+ൖ苧KsH ڋ %VNGWF8V!&;-%2Λ@GmGv0;~*1+ݰUApF-,~0 0 yfnжneq0  *H 0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA0 980416000000Z 990416235959Z0]10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA1F0DU =www.verisign.com/repository/CPS Incorp. by Ref.,LIAB.LTD(c)961>0<U 5Digital ID Class 3 - Microsoft Software Validation v21 0 UUS10U Washington10URedmond10UMicrosoft Corporation10U Microsoft Corporation0 0  *H  0&dm{AO o*q.S26h5IؖeS zpm̳*02X|k%gw #1U0Q0u0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CAyfnжneq0 *H 0 *H  1  +70 +7 10  +70 *H  10@ܺbɱ[ `0 +7 1t0r0.Market Segment Analysis> ʛ`35)'En[%TC^%mx :ヤ ՃlU=%V?fhGNrD*V"q'"FI2AYS+ Ƞ`VS 2GH9o63W^QU !^SUJ di:Ma5(ݕ0 *H  100010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.C!FXF%`0 *H Y0 *H  1  *H 0 *H  1 981125025107Z0 *H  1DZdh^3|-0  *H & [) џ,KkJd Vx~ôk}DpɊ  KIem` ?cE#*5J0z 4F#̝aow'~̀k_*GIr|Iuu/  bjbj )"_"gH H H H H H H \ $$$8\pL\ S|L***RWsRhShShShShShS$cU WSH SH H **S(H *H *10!\ \ H H H H R- H H /* /P\ $/&/S0S/&/X/X/Microsoft Business PlannerGo to Article :  HYPERLINK "msbp://-r276db0fe/" Identify and Target Your Primary Customers  HYPERLINK "msbp://-r:1A50C2B0/" Overview of Market Research  HYPERLINK "msbp://-r276db0fb/" What do Customers Need? Market Segment Analysis Use this worksheet to define your market segment by product or service, and then add appropriate descriptions of your customers and prospects. Adjust this form as necessary to meet the needs of your company. Note: When you save this template as a document, note the document's file name and location. To edit the document next time, you must open it using Word. Every time you open this template from Microsoft Business Planner, a new document is created. See Also:  HYPERLINK "msbpt://Customer Profile.dot/" Customer Profile Dearborn Financial Publishing, Inc. 1998, The Market Planning Guide, 5th Edition, by David H. Bangs, Jr., published by Upstart Publishing Company.  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