ࡱ> ~Root EntryRoot Entry F`ФFk'Data n1TableAYMacros ͤFk`ФFk@v  !"$%&'()*+,-/0123456789:;<=>?wBCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmopqrstuyxz{|}CompObj jObjectPool`ФFk`ФFkWordDocument.)"MSDigSig(Author)$#(SummaryInformation( L2DocumentSummaryInformation8VBA ͤFk;ϤFkPROJECT   !"#$%&'()*+,-./0123456789:;<=>@ABCDEFGHIJKLMNOPQSUVXZ[\]_`bcdefghijklmnopqrstuvxyz{|}~՜.+,D՜.+,h$ px  /L  .External Analysis - Opportunities and Threats Title 8@ _PID_HLINKSAH,m+msbpt://Periodic Marketing Evaluation.dot/m<msbp://-r:1A50C2BD/nmmsbp://-r:1A50C2A5/  FMicrosoft Word Document MSWordDocWord.Document.89qThisDocumentThisDocumentAutoNewAutoNewOh+'02( HT p |  .External Analysis - Opportunities and Threats.0xteMicrosoft Corporationpoicr swot_ext.dotporMicrosoft Corporationpo9crMicrosoft Word 9.0o@Ik@Gi@3Gc@RGT0VT$mN F&WordMicrosoft Word   @Times New Roman*wgw5 T - 2  05/19/98   2 w 5 '@"Tahomal !w*wgwl - - !6-   2    - - ' - !6-  &2  External Analysis     2  -22  Opportunities and Threats      2    - - ' - !l-  - !lI - - !-- !-- !-- !_ -- !_ -- !l-- !l_ - 2 =  '2 o Factor 2 o  ' 2 =  '2 o  Opportunities   2 o  ' 2 =  '2 o Threatsn 2 o  '- !4-- !4-- !4-- !4-- !4-- !4-- !4q-- !4s-- !4^ -- !d6-- !d6-- !d6q-- !d6^ -@"Tahoma !w*wgw -&2  Current customers      2  u ' 2  u ' 2  u ' 2 9 u ' 2  u ' 2  u '- !-- !-- !-- !-- !q-- !s-- !^ -- !-- !-- !q-- !^ -2 m  Prospects    2 mB r ' 2  r ' 2  r ' 2  r ' 2 m r ' 2 m r '- !d-- !d-- !d-- !d-- !dq-- !ds-- !d^ -- !f-- !f-- !fq-- !f^ -2 8  Competition    2 8f o ' 2 j o ' 2  o ' 2  o ' 2 8 o ' 2 8 o '- !/-- !/-- !/-- !/-- !/q-- !/s-- !/^ -- !1-- !1-- !1q-- !1^ -2   Technology  2 \ e ' 2 4 e ' 2 f e ' 2  e ' 2  e ' 2  e '- !-- !-- !-- !-- !q-- !s-- !^ -- !-- !-- !q-- !^ -&2  Political climate     2  o ' 2  o ' 2 0 o ' 2 b o ' 2  o ' 2  o '- !-- !-- !-- !-- !q-- !s-- !^ -- !-- !-- !q-- !^ -F2 ' Government and other regulatory bodies          2  o ' 2  o ' 2  o ' 2 , o ' 2  o ' 2  o '- !-- !-- !-- !-- !q-- !s-- !^ -- !-- !-- !q-- !^ -2 ` Legal  2 ` e ' 2  e ' 2  e ' 2  e ' 2 ` e ' 2 ` e '- !W-- !W-- !W-- !W-- !Wq-- !Ws-- !W^ -- !Y-- !Y-- !Yq-- !Y^ -+2 * Economic environment    2 * c ' 2 \ c ' 2  c ' 2  c ' 2 * c ' 2 * c '- !!-- !!-- !!-- !!-- !!q-- !!s-- !!^ -- !#-- !#-- !#q-- !#^ - 2  c ' 2 & c ' 2 X c ' 2  c ' 2  c ' 2  c '- !-- !-- !-- !-- !q-- !s-- !^ -- !-- !-- !q-- !^ - 2  c ' 2  c ' 2 "  c ' 2 T  c ' 2  c ' 2  c '- !-- !-- !-- !-- !q-- !s-- !^ -- !-- !-- !q-- !^ - 2  c ' 2  c ' 2  c ' 2   c ' 2  c ' 2  c '- ! -- ! -- ! -- ! -- ! q-- ! s-- ! ^ -- ! -- !I -- !I -- !I -- ! -- !I -- !I -- ! q-- !I q-- !I s-- ! ^ -- !I ^ -- !I ^ -- 2 P  cSystem    -                           0 *H 0 10 *H 0g +7Y0W03 +70%7)O•0 0 *H n@ 3aP2#?00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  WSu3* [4 Z%}XsjxqX)X^-bXq"X/6MJ;"V~!lJGj6 -Ӵ90  *H :>{թy=q#+(ߌe,ZbVkbEƢ5"r-| CMlX 5ʉp*}a qfbB="2"d$006C!FXF%`0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z01'0%U VeriSign Time Stamping Service10U VeriSign Trust Network1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.10U VeriSign, Inc.10UInternet00  *H 0aGܴ^i b1FI:?xZcEO n06- o' Q`5OTOз,B Ѝ^㖴"IBlӘV.:X"e匫xGBh[-}0  *H m`_i{p+b#D Q#tI'\q5+ൖ苧KsH ڋ %VNGWF8V!&;-%2Λ@GmGv0;~*1+ݰUApF-,~0 0 yfnжneq0  *H 0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA0 980416000000Z 990416235959Z0]10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA1F0DU =www.verisign.com/repository/CPS Incorp. by Ref.,LIAB.LTD(c)961>0<U 5Digital ID Class 3 - Microsoft Software Validation v21 0 UUS10U Washington10URedmond10UMicrosoft Corporation10U Microsoft Corporation0 0  *H  0&dm{AO o*q.S26h5IؖeS zpm̳*02X|k%gw #1H0D0u0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CAyfnжneq0 *H 0 *H  1  +70 +7 10  +70 *H  1hNô+0v +7 1h0f$"External Analysis>2ےsarH¾Ċ'=Ő3,LGPߪӎùJ3`J0 *H  100010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.C!FXF%`0 *H Y0 *H  1  *H 0 *H  1 981125024906Z0 *H  1 ~ r+u0  *H R;2 `lSCfi8$߻mGE% j7l\r,Ol2[f)Q $$  ̹ WS5 ,(B5^ӊnj/   bjbj )""gH H H H H H H \ 8 T\ wU|L:wRUTTTTTTT$V YUH wwU9H H 1U999(H H %30!\ \ H H H H UT99) 1/H H Y1@ pe\ L 1"Y1GU0wU71"Y9YY199Microsoft Business PlannerGo to Article :  HYPERLINK "msbp://-r:1A50C2A5/" Marketing SWOT Analysis  HYPERLINK "msbp://-r:1A50C2BD/" The Strengths and Weaknesses of Your Business External Analysis - Opportunities and Threats Use this worksheet to identify external factors that might affect your business. Note the opportunities and/or threats each factor presents. Add or modify these external factors to meet the needs of your company. Note: When you save this template as a document, note the document's file name and location. To edit the document next time, you must open it using Word. Every time you open this template from Microsoft Business Planner, a new document is created. See Also:  HYPERLINK "msbpt://Periodic Marketing Evaluation.dot/" Periodic Marketing Evaluation Dearborn Financial Publishing, Inc. 1998, The Market Planning Guide, 5th Edition, by David H. Bangs, Jr., published by Upstart Publishing Company.  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