ࡱ> Root EntryRoot Entry FP7nFk%Data X1Table-TMacros 4nFkP7nFk,o+  !"#$%&'()*`a./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWYZ[\]^_cbdefghijklmnpqrsCompObjjObjectPoolP7nFkP7nFkWordDocument)MSDigSig(Author)$8SummaryInformation( DocumentSummaryInformation8VBA4nFk6nFkPROJECT   !"#$%&'()*+,-./0123456789:<=>?@ABCDEFGHIJKLMOQRSTVXY[]^_`abcdefghijklmnopqstuvwxyz{|}~՜.+,D՜.+,T px  / . Evaluation Questionnaire Title 8@ _PID_HLINKSA`ihmsbp://-r:1A50C6F4/Oh+'0x 4@ \ h t Evaluation Questionnaire0valMicrosoft Corporationreicr eval_que.dotporMicrosoft Corporationre8crMicrosoft Word 9.0o@F#@dV@p#c@fGVT$m  &WordMicrosoft Word   @Times New Roman*wgw - 2  05/14/98   2 w 5 '@"Tahoma !w*wgw - - !6-   2    - - ' - !6-  /2  Evaluation Questionnaire      2 N   - - ' - !l-  - !lI - - !-- !-- !-- !_ -- !_ -- !l-- !l_ -@"Tahoma !w*wgw  - 2 =  'F2 o' Evaluation questions for a finished ad:        2 o v '- !4-- !4-- !4-- !4-- !4^ -- !d6-- !d6^ --2  1. 2  .+y2 I What does the ad communicate? Compare this to my original message choice."                 2  h '2 5 2. 2 5 .+X2 53 Is the ad simple? Have I avoided confusing clutter?i               2 5R s '2  3. 2  .+2   Does the   2 N paper color, graphics, jingle, or other details reinforce the central message?                 2  a '2  4. 2  .+82  Does the ad grab my attention?       2  o '2 m 5. 2 m .+)2 m Is the ad believable      2 mB ?s 2 mU s '2  6. 2  .+;2   Is it aimed at my target market?        2  s '2 = 7. 2 = .+O2 =- Does this ad mesh with my marketing strategy?           2 = o '2  8. 2  .+52  Am I motivating my customer?       2  m '2  9. 2  .+#2  Can I commit to      q2  D this ad and stick with this central message for at least six months?                  2 e h '- 2 K h '- !-- !v-- !v-- !v-- !^ -- !v^ -- !v^ -- 2 } hSystem    -                           (0- *H 010 *H 0g +7Y0W03 +70%7)O•0 0 *H ɤRV6 y\%?00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  WSu3* [4 Z%}XsjxqX)X^-bXq"X/6MJ;"V~!lJGj6 -Ӵ90  *H :>{թy=q#+(ߌe,ZbVkbEƢ5"r-| CMlX 5ʉp*}a qfbB="2"d$006C!FXF%`0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z01'0%U VeriSign Time Stamping Service10U VeriSign Trust Network1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.10U VeriSign, Inc.10UInternet00  *H 0aGܴ^i b1FI:?xZcEO n06- o' Q`5OTOз,B Ѝ^㖴"IBlӘV.:X"e匫xGBh[-}0  *H m`_i{p+b#D Q#tI'\q5+ൖ苧KsH ڋ %VNGWF8V!&;-%2Λ@GmGv0;~*1+ݰUApF-,~0 0 yfnжneq0  *H 0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA0 980416000000Z 990416235959Z0]10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA1F0DU =www.verisign.com/repository/CPS Incorp. by Ref.,LIAB.LTD(c)961>0<U 5Digital ID Class 3 - Microsoft Software Validation v21 0 UUS10U Washington10URedmond10UMicrosoft Corporation10U Microsoft Corporation0 0  *H  0&dm{AO o*q.S26h5IؖeS zpm̳*02X|k%gw #1W0S0u0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CAyfnжneq0 *H 0 *H  1  +70 +7 10  +70 *H  1L l9µ fWR0 +7 1v0t20Evaluation Questionnaire>d7yߘk};8i娪q )e~,"^SN8$A3}}ʖ2& "~+p9TjrTr^E05r@אK)pvYk hF꠲,R{n3=K]uͯd!pt+j%Ӗn` 0 *H  100010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.C!FXF%`0 *H Y0 *H  1  *H 0 *H  1 981125023620Z0 *H  1/9XHS$0  *H w:SVЛ@c>-x]&gM?Du#QS й.[<Dn_Ga71y F0p'\Q,w[ &Nءy/  kbjbj )H"gp p p p p p p  ^^^8 $ OR+GN^O^O^O^O^O^O$Q SOp WWWOp p OW@p p -0! p p p p WNv)2l)Wp p - PV) ^,.-lO0O,.TT-Microsoft Business PlannerGo to Article :  HYPERLINK "msbp://-r:1A50C6F4/" Creating Successful Advertisements Evaluation Questionnaire Use this form to evaluate the message, design, and effectiveness of your finished ad. Adjust this form as necessary to meet the needs of your company. Note: When you save this template as a document, note the document's file name and location. To edit the document next time, you must open it using Word. Every time you open this template from Microsoft Business Planner, a new document is created. Microsoft, 1998.  Evaluation Questionnaire Evaluation questions for a finished ad:What does the ad communicate? Compare this to my original message choice. Is the ad simple? Have I avoided confusing clutter? Does the paper color, graphics, jingle, or other details reinforce the central message? Does the ad grab my attention? Is the ad believable? Is it aimed at my target market? Does this ad mesh with my marketing strategy? Am I motivating my customer? Can I commit to this ad and stick with this central message for at least six months?   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