ࡱ> }Root EntryRoot Entry FhpFk&Data e1Table9VMacros kFk`[mFk8|m  !"#$%&')*+,-./01234567n:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdfghijklpoqrstuvwxyz{~CompObj jObjectPoolnFknFkWordDocument()MSDigSig(Author)$HSummaryInformation( 'DocumentSummaryInformation8VBAkFk`[mFkPROJECT   !"#$%&'()*+,-./0123456789:;=>?@ABCDEFGHIJKLMNPRSUWXYZ\]_`abcdefghijklmnopqrsuvwxyz{|}~՜.+,D՜.+,\ px  /,  Creating a Telemarketing Script Title 8@ _PID_HLINKSA`<omsbp://-r:1A50C530/  FMicrosoft Word Document MSWordDocWord.Document.89qThisDocumentThisDocumentAutoNewAutoNewID="{A611E68C-8403-11D2-9E40-00C04FB160FE}" Document=ThisDocument/&H00000000 Module=AutoNew Name="TemplateProject" HelpContextID="0" VersionCompatible32="393222000" CMG="7C7EC9A5C93FCD3FOh+'0h' 8D ` l x  Creating a Telemarketing ScriptreaMicrosoft Corporationngicr tel_scpt.dotporMicrosoft Corporationng10rMicrosoft Word 9.0o@^в@)1@&b@RG%VT$m &WordMicrosoft Word   @Times New Roman*wgwc  - 2  09/30 2 A /983  2 w 9 '@"Tahoma A!w*wgw A - - !6-   2    - - ' - !6-  :2  Creating a Telemarketing Script        2    - - ' - !l-  - !lI - - !-- !-- !-- !_ -- !_ -- !l-- !l_ -@"Tahoma v!w*wgw v - 2 = r '-2 o  Objective:   2 oW b '- !4-- !4-- !4-- !4-- !4^ -- !d6-- !d6^ -#2  Target customer:  2  a '- !2-- !2^ -2  Offer:  2  f '- 2  f '- !d-- !d^ - 2 9 f '-2 k  Introduction  2 k~ n '-2  (The introduction verifies you have reached the right contact and provides the customer with your name, your company name, and the pu                              2 y  rpose of    'Y2 4 the call. Try to hook the customer with an attention                2  -h 52  grabbing purpose statement.)       2 R r ' 2  r ' 2 3 r ' 2 e r '- !0-- !0-- !0^ -- !^2-- !^2^ - 2  r '-2   Questions  2 R u '-v2 G (Questions help transition from the introduction to the offer. Use opend                 2  -u t2 F ended questions to keep the conversation moving, determine needs, and                 '2 - involve  22 - the customer in the call.)       2 - h ' 2 _ h ' 2  h ' 2  h '- !^-- !^^ -- 2  h '2 ' Offeru  2 ' f '-2 Y (Explain what you are presenting and how it benefits the customer. Remember, customers buy benefits, not features. Tell the customer how your                                     '}2 L product or service makes life easier, cut costs, increases revenue, or elim                %2  inates problems.)    2  n ' 2  n ' 2  n ' 2 ! n '- !^-- !^^ - 2 S n '-)2  Potential Objections     2  o '-2  (Anticipate possible customer responses or objections. These help you respond quickly and move on to the close. Include as many potential                              'q2 D objections as possible. If necessary, list them on a separate page.)               2 t o ' 2  o ' 2 M o ' 2  o '- !^L-- !^L^ - 2  o '-2  Closet  2  l '-L2 + (Finish up the call by asking for the order           2  F2  ^ whether that is a purchase or a meeting. 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