ࡱ> ~Root EntryRoot Entry FaIFk@'Data n1TableBVMacros ^IFk@@`IFkAv  "#$%&'()*+-./0123456789:;<=>?@wCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmopqrstuyxz{|}CompObj jObjectPool@@`IFk@@`IFkWordDocument,)(MSDigSig(Author)$!0SummaryInformation( P.DocumentSummaryInformation8VBA^IFk@@`IFkPROJECT   !"#$%&'()*+,-./0123456789:;<=?@ABCDEFGHIJKLMNOPRTUWYZ[\^_abcdefghijklmnopqrstuwxyz{|}~՜.+,D՜.+,h$ px  /:  ,Creating Your Ad Budget - The Target Method Title, 8@ _PID_HLINKSA <+(msbpt://Marketing Budget Estimates.dot/7/msbp://-r1A50C6F8/  FMicrosoft Word Document MSWordDocWord.Document.89qThisDocumentThisDocumentAutoNewAutoNewID="{6C917040-8402-11D2-9E40-00C04FB160FE}" Document=ThisDocumeOh+'0 . $ DP l x  ,Creating Your Ad Budget - The Target MethodreaMicrosoft Corporationt icr adbudget.dotporMicrosoft Corporationt 9crMicrosoft Word 9.0o@G@@&b@n*G\,VT$mh ,&WordMicrosoft Word   @Times New Roman*wgwi  - 2  05/22/98   2 w 5 '@"Verdanaf !w*wgwf - - !: h-   2    - - !:g-- !:{ -- '@"Tahomam !w*wgwm  - - !6-   2    - - ' - !78-  ,2 8 Creating Your Ad Budge    2 8; t  2 8S - &2 8a The Target Method    2 8   - - ' - !l-  - !lI - - !-- !-- !-- !^ -- !_ -- !_ -- !m-- !m_ - 2 x  ' 2   '2   Advertising     '2  Goal(s)  2 ' o '2  Target   '2   Audience for     '2   Specific Goal   2  a '2 0  Media Outlet      '2 0  That Reaches    '2 0 Target 2  a '2 q  Desired Ad s    '2 q  Frequency  2 ' r '2 o  Cost per Ads   2 / r '2   Total Cost s   '2   (Frequency x    '2   Cost per Ad)   2 X r '%2  Percent of Total     '&2  Advertising Budget    2 -  r '- !o-- !o-- !o-- !>o-- !o-- !?o-- !o-- !?o-- !oY-- !o[-- !oX-- !oZ-- !oq-- !bos-- !o-- !o-- !o^ -- !q-- !q-- !q-- !qY-- !qX-- !qq-- !q-- !q^ -@"Tahomao !w*wgwo  - 2 B d ' 2 t d ' 2  d ' 2  d ' 2 0 d ' 2 q d ' 2 o d ' 2  d ' 2  d '- !9-- !?9-- !9-- !?9-- !9-- !?9-- !9Y-- !9[-- !9X-- !9Z-- !9q-- !b9s-- !9-- !9-- !9^ -- !;-- !;-- !;-- !;Y-- !;X-- !;q-- !;-- !;^ - 2  d ' 2  d ' 2 > d ' 2 > d ' 2 >0 d ' 2 >q d ' 2 >o d ' 2 > d ' 2 > d '- !-- !?-- !-- !?-- !-- !?-- !Y-- ![-- !X-- !Z-- !q-- !bs-- !-- !-- !^ -- !-- !-- !-- !Y-- !X-- !q-- !-- !^ - 2 r d ' 2  d ' 2  d ' 2  d ' 2 0 d ' 2 q d ' 2 o d ' 2  d ' 2  d '- !i-- !?i-- !i-- !?i-- !i-- !?i-- !iY-- !i[-- !iX-- !iZ-- !iq-- !bis-- !i-- !i-- !i^ -- !k-- !k-- !k-- !kY-- !kX-- !kq-- !k-- !k^ - 2  d ' 2 < d ' 2 n d ' 2 n d ' 2 n0 d ' 2 nq d ' 2 no d ' 2 n d ' 2 n d '- !-- !?-- !-- !?-- !-- !?-- !Y-- ![-- !X-- !Z-- !q-- !bs-- !-- !-- !^ -- !-- !-- !-- !?-- !-- !-- !?-- !-- !-- !?-- !Y-- !Y-- ![-- !X-- !X-- !Z-- !q-- !q-- !bs-- !-- !-- !-- !^ -- !^ -- !^ -- 2  dSystem    -                           0+ *H 010 *H 0g +7Y0W03 +70%7)O•0 0 *H _<5+qcD0B?00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  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EP  * -J p6 JPE-"-7Q0gQg-"V V-  Microsoft Business PlannerGo to Article :  HYPERLINK "msbp://-r1A50C6F8/" Creating an Advertising Budget Creating Your Ad Budget - The Target Method Use this worksheet to identify the key factors and objectives you'll need to consider when using the Target Method model to develop your advertising budget. Adjust this form as necessary to meet the needs of your company. Note: When you save this template as a document, note the document's file name and location. To edit the document next time, you must open it using Word. Every time you open this template from Microsoft Business Planner, a new document is created. See Also:  HYPERLINK "msbpt://Marketing Budget Estimates.dot/" Marketing Budget Estimates Microsoft, 1998.  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