ࡱ> Root EntryRoot Entry F`Fk&Data h1Table<VMacros ``Fk`Fk;:  !"#$%&'()+,-./0123456789pq=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefgijklmnosrtuvwxyz{|}~CompObjjObjectPool`Fk`FkWordDocument*)MSDigSig(Author)$0SummaryInformation( -DocumentSummaryInformation8VBA``Fk`FkPROJECT   !"#$%&'()*+,-./0123456789:<=>?@ABCDEFGHIJKLMOQRTVWXY[\^_`abcdefghijklmnopqrtuvwxyz{|}~՜.+,D՜.+,T px  //& Countdown to Mail Date Title 8@ _PID_HLINKSA`i9msbp://-r:1A50C6FE/Oh+'0, 0< X d p |Countdown to Mail DateounMicrosoft Corporationicr countdwn.dotporMicrosoft Corporation9crMicrosoft Word 9.0o@@aZ@cb@@/|G4+VT$m &WordMicrosoft Word   @Times New Roman*wgw - 2  05/14/98   2 w 5 '@"Tahoma 2!w*wgw 2 - - !6-   2    - - ' - !6-  ,2  Countdown to Mail Date    2 =   - - ' - !l-  - !lI - - !-- !-- !-- !_ -- !_ -- !l-- !l_ -@"Tahomaw y!w*wgww y - 2 = o '2 o Whether you are sending out 500 pieces or 500,000, you still need to go through the same basic steps to create your direct mail piece and get it                                       '^2 7 delivered. This checklist offers some general guidance.           2  e '- !4-- !4-- !4-- !4-- !4^ -- !6-- !6^ - 2  e '-72  Eight weeks before mail date:e       2  i '- !d-- !d^ --2 7T Find the right lists: talk to list brokers or start buying/renting lists on your own                      2 7  i ',2 i Write creative brief:         2 i r '@Symbol !w*wgw -- 2   2  <-=2 ! What are the goals of this piece?        2  h '- 2  h 2  h<-&2  What is the offer?      2  h '"2  Hire copywritere     2  i '2 1  Hire designer   2 1m i ')2 c Get printing quotes       2 c e '- !^0-- !^0^ - 2  e '-2  Six week  (2 C s before mail date:     2 |  '- !d-- !d^ --12  Finalize printers/vendors       2  i ' 2 + Finalize offer   2 +h i ' 2 ] Obtain artwork     2 ] b 's2 E Clean your house list: Edit and polish your own database of customerss               2  b 'G2 ( Get customer testimonials for copywriter         2  e '- !-- !^ - 2  e '-52 % Four weeks before mail date:      2 % o '- !d-- !d^ --2 W  Order lists    2 WB r '/2  Set up keycodes so that      D2 & you will know which list performs best         2 ; o ' 2  Edit copy for:   2 q d '- 2  d 2  d<-2   Strong lead   2  t '- 2 * t 2 * t<-2   Clear offer   2  l '- 2 \ l 2 \ l<-2 Q  Personal tone   2 Q e '- 2  e 2  e<-&2  Clarity throughout     2  l '- 2  l 2  l<-2   Address/phone   2  d '- 2  d 2  d<-2  Spelling 2 i p '- 2 $ p 2 $ p<-2  Grammarg  2  r '- 2 V r 2 V r<-&2 K Technical accuracy   2 K e ',2 } Estimate postage costs       2 } s '- !XP-- !XP^ - 2  s '-42  Two weeks before mail date:      2  w '- !d-- !d^ --,2  Final list management:   2  i '- 2 P i 2 P i<-&2 E Review lists for e    2 E rrorsw   2 E5 r '- 2  r 2  r<-J2 w* Scan to see names, titles in correct order           2 wJ c '- 2  c 2  c<-42  Make sure each has ZIP coden        2  a 'V2 2 Proofread all copy: consider this your final proof           2 h a '[2 5 Finalize plans with fulfillment house or order takers            2  a '@2 ? # Get all mailing permits (if needed)        2 ?  e ' 2 q  e '- ! -- ! -- ! -- ! -- ! ^ -- ! ^ -- ! ^ -- 2  eSystem    -                           0) *H 010 *H 0g +7Y0W03 +70%7)O•0 0 *H )1`+\W)1?00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  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