ࡱ> Root EntryRoot Entry FpaFk&Data d1Table73XMacros 0aFkjaFk6{5  !"#$%&()*+,-./01234lm89:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcefghijkonpqrstuvwxyz|}~CompObjjObjectPooljaFkjaFkWordDocument')MSDigSig(Author)$@SummaryInformation( &DocumentSummaryInformation8VBA0aFkjaFkPROJECT   !"#$%&'()*+,-./0123456789:<=>?@ABCDEFGHIJKLMOQRTVWXY[\^_`abcdefghijklmnopqrtuvwxyz{|}~՜.+,D՜.+,X px  /)1 Corporate Identity Guidelines Title 8@ _PID_HLINKSA`i:msbp://-r:1A50C6FF/Oh+'0& 8D ` l x Corporate Identity GuidelinesMiorpMicrosoft Corporationdeicr co_ident.dotporMicrosoft Corporationde10rMicrosoft Word 9.0o@J6@d@cb@kXG%VT$m t&WordMicrosoft Word   @Times New Roman*wgw } - 2  05/19/98   2 w 5 '@"Verdanak C!w*wgwk C - - !:( h-  2   - - !:g-- !: -- '@"Tahomau !w*wgwu - - !6-   2    - - ' - !78-  72 8 Corporate Identity Guidelines      2 8   - - ' - !l-  - !lI - - !-- !-- !-- !^ -- !_ -- !_ -- !m-- !m_ -@"Tahoma !w*wgw - 2 x  '-M2 , Enter your Unique Selling Proposition (USP):          2   '- 2   '-G2 ( Enter your top three marketing messages:       2 l n '2 k 1. 2 k .+ 2 k . '2  2. 2  .+ 2  . '2 ; 3. 2 ; .+ 2 ; . '- 2 x . '-2  What " }2 L is the main thing you want people to picture or remember about your company?                   2 C h '- 2  h '-2 f Enter five or ten adjectives to describe the kind of image you want people to have about your company:                        2 l h '-m2 @A (For example, professional, stable, trustworthy or energetic, funn                2 @N -h 2 @Z  loving an 2 @  d trendy.)  2 @l  '-2  1. 2  .+ 2  . '2  2. 2  .+ 2  . '2 m 3. 2 m .+ 2 m . '2  4. 2  .+ 2  . '2 > 5. 2 > .+ 2 > . '2  6. 2  .+ 2  . '2  7. 2  .+ 2  . '2 v 8. 2 v .+ 2 v . '2  9. 2  .+ 2  . '2 G 10. 2 G 0 2 G 0 '- 2  0 '-m2 A What images, symbols, shapes, or type designs convey these ideas?n"            2  0 '- 2  0 '-a2  9 How could these images be translated into a company logo?e            2   0 '- 2 L  0 '-2 ~ l Write a tag line of three to seven words that describes your company, USP, or top marketing messages. Use si"                       "2 ~  mple words and      '2  focus on one main idea. Create several versions, ask colleagues or customers for feedback, and keep refining your tag line until                            '52  its catchy and descriptive.        2 h t '- 2   t '-2 F R What colors come to mind when you think of your company, logo, and USP? What color"                 "  L2 F Q+ s do you associate with the adjectives you y             '2 x  listed above?   2 x  i '- 2  i '-2 _ What other design elements convey these ideas? How could they be used in your company identity?"                    2 . i '- 2   i ' 2 @  i '- !o-- !o-- !o-- !o-- !o^ -- ! q-- !k -- !k -- !k -- ! q^ -- !k ^ -- !k ^ -- 2 r  iSystem    -                           08 *H )0%10 *H 0g +7Y0W03 +70%7)O•0 0 *H Qɣqb?00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  WSu3* [4 Z%}XsjxqX)X^-bXq"X/6MJ;"V~!lJGj6 -Ӵ90  *H :>{թy=q#+(ߌe,ZbVkbEƢ5"r-| CMlX 5ʉp*}a qfbB="2"d$006C!FXF%`0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z01'0%U VeriSign Time Stamping Service10U VeriSign Trust Network1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.10U VeriSign, Inc.10UInternet00  *H 0aGܴ^i b1FI:?xZcEO n06- o' Q`5OTOз,B Ѝ^㖴"IBlӘV.:X"e匫xGBh[-}0  *H m`_i{p+b#D Q#tI'\q5+ൖ苧KsH ڋ %VNGWF8V!&;-%2Λ@GmGv0;~*1+ݰUApF-,~0 0 yfnжneq0  *H 0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA0 980416000000Z 990416235959Z0]10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA1F0DU =www.verisign.com/repository/CPS Incorp. by Ref.,LIAB.LTD(c)961>0<U 5Digital ID Class 3 - Microsoft Software Validation v21 0 UUS10U Washington10URedmond10UMicrosoft Corporation10U Microsoft Corporation0 0  *H  0&dm{AO o*q.S26h5IؖeS zpm̳*02X|k%gw #1b0^0u0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CAyfnжneq0 *H 0 *H  1  +70 +7 10  +70 *H  1I\]@fZٵj΄0 +7 10~<:Corporate Identity Guidelines>Tjå֖]_5ID!Bhc"?r?gIADS8V*oË3+ gh?¿ۗF =U[bIҶsFס0 *H  100010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.C!FXF%`0 *H Y0 *H  1  *H 0 *H  1 981125023312Z0 *H  10Gb0EgJ0  *H `Yi1x^ø`jqV(Rȹמ{{X0˜HW*B*ph 0J'B*phj<B*Uph0J5<>*B*phj0J5<>*B*Uph0J5<,yzpqij} rrrr`%$$$dIfNa$%$$dIfN&$$dIfN$$If#$If]$$IfTl+0*04 la$If  }~$If]$$IfTl+0*04 la$$'dIfQMN  }  & F%$If$If$If$Iff$$IfTl+0*   04 la  XY 9 : $If$If$If Z^Z^$$IfTl4)(*04 la' 0&P/R / =!8"8#$%  FMicrosoft Word Document MSWordDocWord.Document.89qThisDocumentThisDocumentAutoNewAutoNewID="{B2CC9562-8402-11D2-9E40-00C04FB160FE}" Document=ThisDocument/&H00000000 Module=AutoNew Name="TemplateProject" HelpContextID="0" VersionCompatible32="393222000" CMG="1614A3FEED022006200622082208" DPB="4D4FF833186B196B196B" GC="8486310C5F4260426PROJECTwm AdirAutoNew s__SRP_0]D( i0@0 Normal_H mH sH tH d@d Heading 1 $ & F1$d8<@& 5;CJKHOJQJhtH uRR Heading 2$ & Fd8<@&5CJOJQJNN Heading 3$ & Fd8<@& CJOJQJNN Heading 4$ & Fd8<@& CJOJQJJJ Heading 5 & Fd8<@& CJOJQJJJ Heading 6 & Fd8<@& CJOJQJJJ Heading 7 & Fd8<@& CJOJQJNN Heading 8 & Fd8<@&6CJOJQJN N Heading 9 & Fd8<@&6CJOJQJ<A@< Default Paragraph Font,@, Header  !rr Temp_Letter body. >LP R&@Vd]VOJQJhtH ubb Temp_Letter_addressd8x P 5CJOJQJhO"h temp Header# LVd8<-D 1$]V5B*CJOJQJhtH u^O2^ Temp Normal 2 >LVd]VCJOJQJhtH u\OB\ Temp Header1 LVd]V5CJOJQJhtH u,O1R, TempNormal 1@Ab@ Temp Header 2Zd\]Z;lrl Temp Header3&Vd%d&d 'd-D]V5B*CJOJQJhtH uHAH Temp Header Total$ La$5@1@ temp Check box  & F5KH(ll Temp_Letter List( & F h>LVd]VOJQJhtH uHV@H FollowedHyperlink5>*B*CJOJQJO Product title4 R&@Zd\$d%d&d'd-D]Z5<B*CJ OJQJhtH uBAB Temp_Fill in_Bold&d(dDD Temp_Fill in_Light ^5@@ Body text-sbl1$CJhtH u8Z8 Plain Text OJQJtH uHH Text!$d`a$B*CJ_H mH sH tH 2"2 Julie"CJOJQJtH urO2r NonPrint_heading #Vd%d'd-D ]V5<B*CJOJQJhtH ulOBl NonPrint_Hyperlink $Vd%d'd-D ]V5<B*CJOJQJ^OR^ NonPrint_text %Vd%d'd-D ]V<B*CJOJQJ@O1b@ NonPrint_TemTitle&d\CJ(U@q( Hyperlink>*B*,yzpqij}~MN   XY9:0#0$0$&%%%%%$0000   %           0000000000000@0!!!!!$ }    ,OwX$8@0(  B S  ? 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