ࡱ> }Root EntryRoot Entry F`Fk*Data d1Table=MMacros Fk)Fk<|l  !#$%&'()*+,./0123456789:;m>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcefghijkonpqrstuvwxyz{~CompObj jObjectPool)Fk)FkWordDocument--MSDigSig(Author)$"8SummaryInformation( p1DocumentSummaryInformation8VBA Fk)FkPROJECT   !"#$%&'()*+,-./0123456789:;<=>?@ACDEFGHIJKLMNOPQRSTVXYZ[]_`bcefghijklmnopqrstuvwxyz{|~՜.+,D՜.+,X px  :$ ( Sales Letter Ready Reference Title 8@ _PID_HLINKSAdLmsbpz://-r:276DB1A3/  FMicrosoft Word Document MSWordDocWord.Document.89qThisDocumentThisDocumentAutoNewAutoNewID="{A95CE9EE-88B5-11D2-9E44-00C04FB160FE}" Document=ThisDocument/&H00000000 Module=AutoNew Name="Project" HelpContextID="0" VersionCompatible32="393222000" CMG="EBE917B068B468B46AB66AB6Oh+'0@1 8D ` l x Sales Letter Ready ReferenceMialeMicrosoft Corporationericr salelett.dotporMicrosoft Corporationer4crMicrosoft Word 9.0o@F#@R|@@t@I[G/ Rt   &WordMicrosoft Word   @Times New Roman*wgw@ - 2 v 29/10/98   2   ' 2 v  '@"Tahoma t!w*wgw t - - !6-   2    - - ' - !6.-  2 .  Sales Letter   2 .T   - - ' - !lw-  - !l% - - !u-- !u-- !w-- !9 -- !9 -- !lu-- !l9 - 2 f a '@Book Antiquaw*wgwF  --)2  INSERT GREETING HERE   2 ' .d -2 1a This can be specific to the audience that you are aiming the letter at, for example, letters to                %      %     '2  peopl 2 j e who have already requested information (Dear Enquirer) or to people who have no knowledge whatsoever of  #     %  !       #   #  #   '@Book Antiquaw*wgw --42 I the product (Good Morning).    (  - 2 G  '- 2   '-)2  INSERT YOUR OPENING    "2 & STATEMENT HERE.  -2 YN This should spell out why the enquirer/recipient of this sales letter should       #               '2 C buy your 2 C7h product. The opening sentence must draw the readers immediate attention, (for example, you could make      % #    %%     %     %  '@Book Antiquaw*wgw --2  the  -2   product name ,-2 _ bold and a slightly larger print size throughout the letter). It should be laid out in an easy                          2  -r2  to 2  -o 'C2 % read format using simple language and %    %   %2 h , if appropriate:    2   '@Symbol4 !w*wgw4 -- 2 K  2 K 8-82 A a bulleted list of key reasons       2 A  '- 2   2  8-=2 ! or essential product information.     %  2 =  ' 2 "  '-)2  THIS AREA SHOULD REI   )2  NFORCE WHAT YOU HAVE "  2   JUST SHOWN.  " -b2 : It should give simple, factual information, and the text       %   %      'h2 > should flow from one point to another. The readers attention    # %           ^2 7 can be maintained via repetition of key ideas and also   %               '2 x questions at the end of one paragraph that are continued and answered in the next. Sincerity is also very important, as              #           %   'z2 gJ is a sense of conviction that the product is of genuine use to the reader.                   2 g  ' 2   '-2 M INSER)2 M T INFORMATION ABOUT    2 M  ORDERING.T -}2 HUL For example, completing the enclosed order form or ordering using a credit  %  %       %          '2 Y card over the phone. Also include any information about product guarantees or warranties.    !     %      #  2 6 N ' 2  N '-)2 u A REASON TO ACT IS A     "2 u  LWAYS REQUIRED. "  -12 pG Various tactics can be e       R2 p/ mployed here such as Special Offer, Limited n%       !  %   '[2 5 Edition, End of Range, and Limited Stock Supply.        %     2  N ' 2 '  N '@Book Antiquaw*wgw -#2  Yours sincerely,    2  o '-2   INSERT A HAND   2   -N2   WRITTE")2  , N SIGNATURE IN HERE,    )2   EVEN IF THE SIGNATU    )2  2 RE IS A PHOTOCOPY OF     2   THE ORIGINAL.   2   T ')2 r  TYPE IN HERE THE NAM    )2 r  E OF THE SIGNATORY A    2 r  ND)2 r  THE POSITION THAT T    2 r S  HEY HOLD.  2 r  E ' 2  E '-)2   A P.S. CAN BE INSE      )2   RTED HERE FOR REINFO   2   RCEMENT. -q2  -D This can be to do with limited stocks, it can provide an update on       #  %           '2 U m the running total of satisfied customers, which can be further reinforced by the inclusion of photocopied let        % #               2 U X  ters from  %  '2 p existing satisfied customers (do not be tempted to make these letters up), or it can simply state the terms and       %    %  %        %    %   '@2 # conditions of the ordering process.t        2  e '- 2 F  e- !du-- !dw-- !d9 -- ! fu-- !q u-- !q u-- !q w-- ! f9 -- !q 9 -- !q 9 - 2 x v eSystem    -                            03 *H $0 10 *H 0g +7Y0W03 +70%7)O•0 0 *H I. , 60?00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  WSu3* [4 Z%}XsjxqX)X^-bXq"X/6MJ;"V~!lJGj6 -Ӵ90  *H :>{թy=q#+(ߌe,ZbVkbEƢ5"r-| CMlX 5ʉp*}a qfbB="2"d$006C!FXF%`0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z01'0%U VeriSign Time Stamping Service10U VeriSign Trust Network1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.10U VeriSign, Inc.10UInternet00  *H 0aGܴ^i b1FI:?xZcEO n06- o' Q`5OTOз,B Ѝ^㖴"IBlӘV.:X"e匫xGBh[-}0  *H m`_i{p+b#D Q#tI'\q5+ൖ苧KsH ڋ %VNGWF8V!&;-%2Λ@GmGv0;~*1+ݰUApF-,~0 0 yfnжneq0  *H 0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA0 980416000000Z 990416235959Z0]10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA1F0DU =www.verisign.com/repository/CPS Incorp. by Ref.,LIAB.LTD(c)961>0<U 5Digital ID Class 3 - Microsoft Software Validation v21 0 UUS10U Washington10URedmond10UMicrosoft Corporation10U Microsoft Corporation0 0  *H  0&dm{AO o*q.S26h5IؖeS zpm̳*02X|k%gw #1]0Y0u0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CAyfnжneq0 *H 0 *H  1  +70 +7 10  +70 *H  1 ǂv'q0Z0 +7 1|0z:8Sales Letter Ready Reference<:http://bookshelf.msn.com/z/msbp/teleport/fromCD/office.asp0  *H 1>:jc\g8֞:[=QQọS[Z -.ISU#|ZG>bI#HzĞ BMKUYf"GA/eE\8'J{r gDUFnOfxhp+SF}& \rK*LZ!h3'CYX~bQ Yp.ޚAF؞G")!l6i|W$%vE2p7UP0 *H  100010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.C!FXF%`0 *H Y0 *H  1  *H 0 *H  1 981201010228Z0 *H  1\S6lݑ"0  *H $Gưe~ٛF 1ԓ<*rA/߶ 0Splg4z3‚AxgLQYpJDWI/7g8l3?0/  bjbj - #gX X X X X X X l 8 $$l 6HTj[R4GGGGGGG$FJ fLGX [[GX X G"X X &0!l l X X X X 4G%"X X %H pml t"`%$%\H06H%$MM%Microsoft Business PlannerGo to Article: HYPERLINK "msbpz://-r:276DB1A3/"How to Write Effective Sales Letters Sales Letter Ready Reference This template provides a reference guide for the style and content of your sales letters. Print it out and refer to it as you compose them. Note: When you save this template as a document, note the document's file name and location. To edit the document next time, you must open it using Word. Every time you open this template from Business Planner, a new document is created. Dave Patten 1998, Marketing: Successful Marketing for the Small Business, published by Kogan Page.  Sales Letter Insert greeting here. This can be specific to the audience that you are aiming the letter at, for example, letters to people who have already requested information (Dear Enquirer) or to people who have no knowledge whatsoever of the product (Good Morning). Insert your opening statement here. This should spell out why the enquirer/recipient of this sales letter should buy your product. The opening sentence must draw the readers immediate attention, (for example, you could make the product name bold and a slightly larger print size throughout the letter). It should be laid out in an easy-to-read format using simple language and, if appropriate: a bulleted list of key reasons or essential product information. This area should reinforce what you have just shown. It should give simple, factual information, and the text should flow from one point to another. The readers attention can be maintained via repetition of key ideas and also questions at the end of one paragraph that are continued and answered in the next. Sincerity is also very important, as is a sense of conviction that the product is of genuine use to the reader. Insert information about ordering. For example, completing the enclosed order form or ordering using a credit card over the phone. Also include any information about product guarantees or warranties. A reason to act is always required. Various tactics can be employed here such as Special Offer, Limited Edition, End of Range, and Limited Stock Supply. Yours sincerely, Insert a hand-written signature in here, even if the signature is a photocopy of the original. Type in here the name of the signatory and the position that they hold. A P.S. can be inserted here for reinforcement. This can be to do with limited stocks, it can provide an update on the running total of satisfied customers, which can be further reinforced by the inclusion of photocopied letters from existing satisfied customers (do not be tempted to make these letters up), or it can simply state the terms and conditions of the ordering process.   DATE \@ "dd/MM/yy" 29/10/98 *+,LMNrstu#"YqtulxT  f w  O  mHnHu65CJ55;CJOJQJ6B* CJ$OJQJph6hh5h0J>*B*ph0J>*0J5>*OJQJjU jU0J5>*B*OJQJph5<1+tu d p#$'dIfQ#$If$$$dIfN"$If!$IfX$$Ifl**04 lal$If stuv<$IfX$$Ifl**04 lal#$If#$$'dIfQa$ 1 S T e f w p  & F$If$If$Ifa$$Ifl4**   04 lalw   V$$Ifl**04 lal$If$If$If + 0&P /R . 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