ࡱ> Root EntryRoot Entry F AFk*Data n1Table@ZMacros W@Fk AFk?v  !"#%&'()*+,-./0123456789:;<=>wABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmopqrstuyxz{|}~CompObj jObjectPool AFk AFkWordDocument$)4MSDigSig(Author)$@SummaryInformation( DocumentSummaryInformation8VBAW@FkW@FkPROJECT   !"#$%&'()*+,-./0123456789:;<=>?@ACDEFGHIJKLMNOPQRSTVXYZ[]_`bcefghijklmnopqrstuvwxyz{|~՜.+,D՜.+,\ px  :rC  Public Relations Planning Sheet Title 8@ _PID_HLINKSAdNLmsbpz://-r:276DB1AA/  FMicrosoft Word Document MSWordDocWord.Document.89qThisDocumentThisDocumentAutoNewAutoNewID="{99E4C7FC-88B5-11D2-9E44-00C04FB160FE}" Document=ThisDocument/&H00000000 Module=AutoNew Name="Project" HelpContextID="0" VersionCompatible32="393222000" CMG="4446B4A2DC32E032E030E230Oh+'0 4@ \ h t  Public Relations Planning SheetublMicrosoft Corporationinicr prplan.dotoMicrosoft Corporationin4crMicrosoft Word 9.0o@G@r @1t@IX G Rt q&WordMicrosoft Word   @Times New Roman*wgw  - 2  10/29/98   2 v  '@"Tahomaq !w*wgwq - - !6k-   2    - - ' - !6k-  +2  Public Relations Plan       2    - - ' - !l-  - !l - - !-- !-- !-- !# -- !# -- !l-- !l# - 2 [ 0 '2   Situation   2 : 0 2 D Analysis   2  n@"Tahoma0 g!w*wgw0 g -e2 < Describe business conditions, company plans, results of past           U2 [1 PR activities, competitive considerations, etc.:l             2   ' 2 / i ' 2 a  '-2   Objectives   2 R -2   List highs  2 h - \2 t6 level goals for PR relating to the situation analysis:            2 S i ' 2 -  ' 2 _ i '-2  Strategy 2 2 i-2 u Explain how to achieve your goals. For example, will you target print or broadcast media? Regional or national public                      2  ations?y  2  i ' 2 + t ' 2 ] i '-2  Tacticsy  2  i-2 U Define specific steps, including people involved, target media, and approvals needed:                2  a ' 2 ) i ' 2 [ a '-2  Schedule  2 : a-=2 ! 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