ࡱ> rRoot EntryRoot Entry FtyFk*Data G1Tables_|Macros yFkpgyFkq  !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHJKLMNOPQRSUVWXYZ[\]^_`abcdefghijklmnoptuvwxyz{|}~CompObj jObjectPoolpgyFkpgyFkWordDocumentT)8MSDigSig(Author)$I@SummaryInformation( ~DocumentSummaryInformation8VBAyFkpgyFkPROJECT   !"#$%&'()*+,-./0123456789:;<=>?@ACDEFGHIJKLMNOPQRSTVXYZ[]_`bcefghijklmnopqrstuvwxyz{|~՜.+,D՜.+,X px  :@ Marketing Production Calendar Title 8@ _PID_HLINKSAdmsbpz://-r:276DB265/  FMicrosoft Word Document MSWordDocWord.Document.89qThisDocumentThisDocumentAutoNewAutoNewID="{6058E5AE-88B5-11D2-9E44-00C04FB160FE}" Document=ThisDocument/&H00000000 Module=AutoNew Name="Project" HelpContextID="0" VersionCompatible32="393222000" CMG="ACAE795B89378D378D358F35Oh+'0~ 8D ` l x Marketing Production CalendarMiarkMicrosoft Corporationalicr markcale.dotporMicrosoft Corporational4crMicrosoft Word 9.0o@G@>h~@>r@AG| Rt c>7&WordMicrosoft Word   @Times New Roman*wgw ` - 2  29/10/98   2 v  ' 2   '@"Tahoma e!w*wgw e - - !6k-   2    - - ' - !6k.-  72 . Marketing Production Calendar      2 .   - - ' - !l-  - !l - - !-- !-- !-- !# -- !# -- !l-- !l# -2  Task 2  a '2 m6 Mon 2 m| o ' 2 O 1o 2 d o '2 m Tues 2 m6 u ' 2  2u 2  u '2 m Wed" 2 m e ' 2  3e 2  e '2 m\ Thu 2 m h ' 2 q 4h 2  h '2 m Fri 2 mG r ' 2 ' 5r 2 < r '2 m Mon 2 m  o ' 2  8o 2  o '2 mv Tues 2 m u ' 2  9u 2  u '2 m. Wed" 2 my e '2 > 10 2 h 0 '2 m Thu 2 m( h '2  11 2  1 '2 m Fri 2 m r '2  12 2  2 '- !d-- !yd-- !d-- !d-- !d-- !d-- !dr-- !dt-- !d(-- !d*-- !d-- !d-- !d-- !d-- !dJ-- !dL-- !d-- !d-- !d-- !d-- !dl-- !dn-- !d" -- !df-- !df-- !df-- !dfr-- !df(-- !df-- !df-- !dfJ-- !df-- !df-- !dfl-- !df" -@"TahomaN T!w*wgwN T -&2  Collect copies of     '(2  competitors' flyers      2   ' 2   ' 2   ' 2   ' 2 @  ' 2   ' 2   ' 2 b  ' 2   ' 2   ' 2   '- !-- !y-- !-- !-- !-- !-- !r-- !t-- !(-- !*-- !-- !-- !-- !-- !J-- !L-- !-- !-- !-- !-- !l-- !n-- !" -- !d-- !d-- !d-- !dr-- !d(-- !d-- !d-- !dJ-- !d-- !d-- !dl-- !d" -&2 9 Brainstorm possibl    2 9 e   '2 k messages 2 k1  ' 2 k  ' 2 k  ' 2 k  ' 2 k@  ' 2 k  ' 2 k  ' 2 kb  ' 2 k  ' 2 k  ' 2 k  '- !0-- !y0-- !0-- !0-- !0-- !0-- !0r-- !0t-- !0(-- !0*-- !0-- !0-- !0-- !0-- !0J-- !0L-- !0-- !0-- !0-- !0-- !0l-- !0n-- !0" -- !d2-- !d2-- !d2-- !d2r-- !d2(-- !d2-- !d2-- !d2J-- !d2-- !d2-- !d2l-- !d2" -(2  Consult with staff       '2   about flyer  2 ? - 2 K message   '2  ideas? 2   ' 2   ' 2   ' 2   ' 2 @  ' 2   ' 2   ' 2 b  ' 2   ' 2   ' 2   '- !-- !y-- !-- !-- !-- !-- !r-- !t-- !(-- !*-- !-- !-- !-- !-- !J-- !L-- !-- !-- !-- !-- !l-- !n-- !" -- !-- !-- !-- !r-- !(-- !-- !-- !J-- !-- !-- !l-- !" -(2 8 Determine specific       '2 j message 2 j"  ' 2 j  ' 2 j  ' 2 j  ' 2 j@  ' 2 j  ' 2 j  ' 2 jb  ' 2 j  ' 2 j  ' 2 j  '- !/-- !y/-- !/-- !/-- !/-- !/-- !/r-- !/t-- !/(-- !/*-- !/-- !/-- !/-- !/-- !/J-- !/L-- !/-- !/-- !/-- !/-- !/l-- !/n-- !/" -- !d1-- !d1-- !d1-- !d1r-- !d1(-- !d1-- !d1-- !d1J-- !d1-- !d1-- !d1l-- !d1" -"2  Rough draft of      '&2  message and layout   2   ' 2   ' 2   ' 2   ' 2 @  ' 2   ' 2   ' 2 b  ' 2   ' 2   ' 2   '- !-- !y-- !-- !-- !-- !-- !r-- !t-- !(-- !*-- !-- !-- !-- !-- !J-- !L-- !-- !-- !-- !-- !l-- !n-- !" -- !d-- !d-- !d-- !dr-- !d(-- !d-- !d-- !dJ-- !d-- !d-- !dl-- !d" -&2  Check: Is message     '2 6  appropriate? s     '2 h  Effective? ?   2 h:  ' 2 h  ' 2 h  ' 2 h  ' 2 h@  ' 2 h  ' 2 h  ' 2 hb  ' 2 h  ' 2 h  ' 2 h  '- !-- !y-- !-- !-- !-- !-- !r-- !t-- !(-- !*-- !-- !-- !-- !-- !J-- !L-- !-- !-- !-- !-- !l-- !n-- !" -- !-- !-- !-- !r-- !(-- !-- !-- !J-- !-- !-- !l-- !" -(2  Find three graphic       '&2  designers through      '2  rec 2   ommendations  2  e ' 2  e ' 2  e ' 2  e ' 2 @ e ' 2  e ' 2  e ' 2 b e ' 2  e ' 2  e ' 2  e '- !-- !y-- !-- !-- !-- !-- !r-- !t-- !(-- !*-- !-- !-- !-- !-- !J-- !L-- !-- !-- !-- !-- !l-- !n-- !" -- !-- !-- !-- !r-- !(-- !-- !-- !J-- !-- !-- !l-- !" -"2 4 Call to set up      '#2 f interviews with       '%2  graphic designers    2  e ' 2  e ' 2  e ' 2  e ' 2 @ e ' 2  e ' 2  e ' 2 b e ' 2  e ' 2  e ' 2  e '- !+-- !y+-- !+-- !+-- !+-- !+-- !+r-- !+t-- !+(-- !+*-- !+-- !+-- !+-- !+-- !+J-- !+L-- !+-- !+-- !+-- !+-- !+l-- !+n-- !+" -- !--- !--- !--- !-r-- !-(-- !--- !--- !-J-- !--- !--- !-l-- !-" -.2  Finalize writing, have       '2   someone else n   '2 0  proofreadl   2 00 e ' 2 0 e ' 2 0 e ' 2 0 e ' 2 0@ e ' 2 0 e ' 2 0 e ' 2 0b e ' 2 0 e ' 2 0 e ' 2 0 e '- !-- !y-- !-- !-- !-- !-- !r-- !t-- !(-- !*-- !-- !-- !-- !-- !J-- !L-- !-- !-- !-- !-- !l-- !n-- !" -- !-- !-- !-- !r-- !(-- !-- !-- !J-- !-- !-- !l-- !" -%2 d Choose a graphic      '(2  designer, drop off      '+2  job, set up delivery       '2  date  2  a ' 2  a ' 2  a ' 2  a ' 2 @ a ' 2  a ' 2  a ' 2 b a ' 2  a ' 2  a ' 2  a '- ![-- !y[-- ![-- ![-- ![-- ![-- ![r-- ![t-- ![(-- ![*-- ![-- ![-- ![-- ![-- ![J-- ![L-- ![-- ![-- ![-- ![-- ![l-- ![n-- ![" -- !]-- !]-- !]-- !]r-- !](-- !]-- !]-- !]J-- !]-- !]-- !]l-- !]" -&2 . Call mailing list     '.2 ` distributors for prices       2 ` a ' 2 ` a ' 2 ` a ' 2 ` a ' 2 `@ a ' 2 ` a ' 2 ` a ' 2 `b a ' 2 ` a ' 2 ` a ' 2 ` a '- !%-- !y%-- !%-- !%-- !%-- !%-- !%r-- !%t-- !%(-- !%*-- !%-- !%-- !%-- !%-- !%J-- !%L-- !%-- !%-- !%-- !%-- !%l-- !%n-- !%" -- !d'-- !d'-- !d'-- !d'r-- !d'(-- !d'-- !d'-- !d'J-- !d'-- !d'-- !d'l-- !d'" -%2  Purchase mailing     '+2  list(s), arrange for       '2  delivery  2  a ' 2  a ' 2  a ' 2  a ' 2 @ a ' 2  a ' 2  a ' 2 b a ' 2  a ' 2  a ' 2  a '- !-- !y-- !-- !-- !-- !-- !r-- !t-- !(-- !*-- !-- !-- !-- !-- !J-- !L-- !-- !-- !-- !-- !l-- !n-- !" -- !-- !#-- !#-- !y#-- !-- !#-- !#-- !-- !#-- !#-- !r-- !#r-- !#t-- !(-- !#(-- !#*-- !-- !#-- !#-- !-- !#-- !#-- !J-- !#J-- !#L-- !-- !#-- !#-- !-- !#-- !#-- !l-- !#l-- !#n-- !" -- !#" -- !#" -- 2 * aSystem    -                           05 *H &0"10 *H 0g +7Y0W03 +70%7)O•0 0 *H X6xⶸ?00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  WSu3* [4 Z%}XsjxqX)X^-bXq"X/6MJ;"V~!lJGj6 -Ӵ90  *H :>{թy=q#+(ߌe,ZbVkbEƢ5"r-| CMlX 5ʉp*}a qfbB="2"d$006C!FXF%`0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z01'0%U VeriSign Time Stamping Service10U VeriSign Trust Network1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.10U VeriSign, Inc.10UInternet00  *H 0aGܴ^i b1FI:?xZcEO n06- o' Q`5OTOз,B Ѝ^㖴"IBlӘV.:X"e匫xGBh[-}0  *H m`_i{p+b#D Q#tI'\q5+ൖ苧KsH ڋ %VNGWF8V!&;-%2Λ@GmGv0;~*1+ݰUApF-,~0 0 yfnжneq0  *H 0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA0 980416000000Z 990416235959Z0]10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA1F0DU =www.verisign.com/repository/CPS Incorp. by Ref.,LIAB.LTD(c)961>0<U 5Digital ID Class 3 - Microsoft Software Validation v21 0 UUS10U Washington10URedmond10UMicrosoft Corporation10U Microsoft Corporation0 0  *H  0&dm{AO o*q.S26h5IؖeS zpm̳*02X|k%gw #1_0[0u0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CAyfnжneq0 *H 0 *H  1  +70 +7 10  +70 *H  1eQ )0-0 +7 1~0|<:Marketing Production Calendar<:http://bookshelf.msn.com/z/msbp/teleport/fromCD/office.asp0  *H D`]xلO p)LOGPY8!}[mQu f2RIpcѰ֛hY^ ^۞z}1@؆Fqm=PA&SGHa)tLV8T<0eD~ &!_._2XR(rl'Ʌ;;(H-k\G0h̴WRUs"rZ40 *H  100010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.C!FXF%`0 *H Y0 *H  1  *H 0 *H  1 981201004636Z0 *H  1DTT꯰_cX0  *H ONy:'QbQZqO UWwZ v}XPړu~`ֆOvҽx Kl}S0&܀I#[Q?=V!+s#Zu@:t6{/   bjbj )8#gb b b b b b b v B0B0B08z0 0v w.1D1Z1Z1Z152n2$2vBwBwBwBwBwBw$y {fwb 2525222fw+3b b Z1Z1{w+3+3+324b Z1b Z1U0!v v b b b b 2v+3+335;DTb b HZ1"1 i&%v $B03H"H w0wH"_|+3_|H+3+3Microsoft Business PlannerGo to Article: HYPERLINK "msbpz://-r:276DB265/"Understanding Good Design and Media Production Marketing Production Calendar Use this sample form to itemize your production tasks and to establish timelines and deadline dates for each task. Adjust this form as necessary to meet the needs of your company. Note: When you save this template as a document, note the document's file name and location. To edit the document next time, you must open it using Word. Every time you open this template from Business Planner, a new document is created. Microsoft, 1998.  Marketing Production CalendarTaskMon 1Tues 2Wed 3Thu 4Fri 5Mon 8Tues 9Wed 10Thu 11Fri 12Collect copies of competitors' flyersBrainstorm possible messagesConsult with staff about flyer-message ideas?Determine specific messageRough draft of message and layoutCheck: Is message appropriate? Effective? Find three graphic designers through recommendationsCall to set up interviews with graphic designersFinalize writing, have someone else proofreadChoose a graphic designer, drop off job, set up delivery dateCall mailing list distributors for pricesPurchase mailing list(s), arrange for delivery TaskMon 15Tue 16Wed 17Thu 18Fri 19Mon 22Tue 23Wed 24Thu 25Fri 26Mon 29Tue 30Wed 31Call at least two printers about prices and time framesChoose printerProofread flyer (not you!)Check: Is flyer appropriate? Effective? Flyer camera-ready and dropped off to printerGet information about bulk mailings from post officePrint out current customer list as mailing labelsOrganize mailing partyPick up flyers from printerPrepare to mail (mailing party)Make sure staff know the flyer's informationTake prepared flyers to the post officeSet up evaluation datesStart planning next flyerCustomer receives flyer  DATE \@ "dd/MM/yy" 29/10/98 *+,LMN|}~RVUV mHnHu5h0J5>*B*CJph0J50J5>*OJQJjU jU0J5>*B*OJQJph5<+~QR@AT{{{{r !$$Ifa$!$If"$$dIfN $If$If]$$IfTl*@)04 la$If  TUVWu$If]$$IfTl*@)04 la $'dIfQuv{ $$Ifa$$Iff$$IfTl*@)   04 la   Ff$If$IfFf $$Ifa$DEFGHIJKLMNOjklmnopqrsFfC$IfFf $IfstuFf Ff $IfFf{ $If IJKLMNOPQRSTFf[Ff#$If$If      $Ff$IfFf$If    : ; < = > ? @ A B C D E F H M T [ b $$Ifa$$IfZ^ZFf;$IfFf$Ifb i p w ~ tFf $If$IfFfs $$Ifa$         ' ( ) * + , - . / 0 1 2 Ff"$If$If2 3 4 5 ^ _ ` a b c d e f g h i j k l Ff($IfFfb%$If    ! 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