ࡱ> |Root EntryRoot Entry FМbFk@'Data ]1Table2UMacros hbFk0bFk1{0  !"$%&'()*+,-./ef3456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\^_`abcdqgijklmnoprstuvwxyz}~CompObjjObjectPool0bFk0bFkWordDocument#)MSDigSig(Author)$0SummaryInformation( @DocumentSummaryInformation8VBAhbFk0bFkPROJECT   !"#$%'()*+,-/0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVXZ[]^_`bcdefghijklmnopqrstuvwxyz{|}~՜.+,D՜.+,T px  :'  Marketing Creative Brief Title 8@ _PID_HLINKSAdmsbpz://-r:276DB265/Oh+'0 4@ \ h t Marketing Creative Brief0arkMicrosoft Corporationeficr creative.dotporMicrosoft Corporationef4crMicrosoft Word 9.0o@@ @y@AwG\ Rt9 &WordMicrosoft Word   @Times New Roman*wgw - 2  07/10/98   2 v 7 ' 2  7 '@"Tahoma Q!w*wgw Q - - !6k-   2    - - ' - !6k.-   2 .   - - ' - !6kd-  /2 d Marketing Creative Brief      2 d:   - - ' - !-  - ! -  - !- - !-- !-- !-- !# -- !# -- !-- !# -@"Tahoma J!w*wgw J - 2   '-2   Project name:a   2   '- 2   '->2 9" List the objectives for the piece:          2 9  '- 2 k  ' 2   '->2 " Who will receive or see the piece?"         2   '- 2   ' 2 3  '-J2 e* Explain the concept in one or two sentence         2 eo s: 2 e : '- 2  : ' 2  : '-@2 # What themes or images come to mind?e"        2 , : '- 2 - : ' 2 _ : '-G2 ( What are the main messages for the copy?"         2 j : '- 2  : ' 2  : '-I2 ') What kinds of illustrations will be used?"         2 '> : '- 2 Y : ' 2  : '-j2 ? How will the piece be printed? What kind of paper will be used?        "        2  : '- 2  : ' 2 ! : '->2 S" How will the piece be distributed?         2 S : '- 2  : ' 2  : '-.2  Who needs to review or "      &2 7 approve the piece?    2 t : '- 2  : ' 2 M : '2  Finally, the client approves the brief, which is then distributed to the writer, designer, and photographer. You might also want to give the brief                                   '2 O to the printer so he or she can offer ideas on how to keep printing costs down.                        2  : ' 2  : ' 2  : '- !-- !-- !" -- !-- !A-- !A-- !A-- !" -- !A" -- !A" -- 2 H :System    -                           0+ *H 010 *H 0g +7Y0W03 +70%7)O•0 0 *H nM3;@4]O.뵠?00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  WSu3* [4 Z%}XsjxqX)X^-bXq"X/6MJ;"V~!lJGj6 -Ӵ90  *H :>{թy=q#+(ߌe,ZbVkbEƢ5"r-| CMlX 5ʉp*}a qfbB="2"d$006C!FXF%`0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z01'0%U VeriSign Time Stamping Service10U VeriSign Trust Network1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.10U VeriSign, Inc.10UInternet00  *H 0aGܴ^i b1FI:?xZcEO n06- o' Q`5OTOз,B Ѝ^㖴"IBlӘV.:X"e匫xGBh[-}0  *H m`_i{p+b#D Q#tI'\q5+ൖ苧KsH ڋ %VNGWF8V!&;-%2Λ@GmGv0;~*1+ݰUApF-,~0 0 yfnжneq0  *H 0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA0 980416000000Z 990416235959Z0]10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA1F0DU =www.verisign.com/repository/CPS Incorp. by Ref.,LIAB.LTD(c)961>0<U 5Digital ID Class 3 - Microsoft Software Validation v21 0 UUS10U Washington10URedmond10UMicrosoft Corporation10U Microsoft Corporation0 0  *H  0&dm{AO o*q.S26h5IؖeS zpm̳*02X|k%gw #1U0Q0u0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CAyfnжneq0 *H 0 *H  1  +70 +7 10  +70 *H  1@;Dj0 +7 1t0r20Marketing Creative Brief<:http://bookshelf.msn.com/z/msbp/teleport/fromCD/office.asp0  *H 5bi޶,^T37K ;nݫN,++O Enņxo_ O}xs"jpES෩7!eɾY"RWTL!6Ӹ~iA*nKL% v8Upp.S,9F4sX FݎylõRճʂMaOՑBp Z-G9XH+ƈ5K5L߾qqHk0 *H  100010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.C!FXF%`0 *H Y0 *H  1  *H 0 *H  1 981201005718Z0 *H  1 8Ӭ0  *H SB[G17Z1_{# 8OZѿYw9oME/&5Y'4ӝ^o@S&]e[]|\3v4,Uuܹwn/   bjbj )#gb b b b b b b v 4448l x,v -Pe,+OOOOOOO$5R UTOb Ob b Ob b -0!v v b b b b +Oj'ob b - yv 4K-2-LO0-P}-2UU-Microsoft Business PlannerGo to Article: HYPERLINK "msbpz://-r:276DB265/"Understanding Good Design and Media Production Marketing Creative Brief Use this form to develop a creative brief that will help you guide the design and production process of your marketing materials. Adjust this form as necessary to meet the needs of your company. Note: When you save this template as a document, note the document's file name and location. To edit the document next time, you must open it using Word. Every time you open this template from Business Planner, a new document is created. Microsoft, 1998.  Marketing Creative Brief Project name: List the objectives for the piece: Who will receive or see the piece? Explain the concept in one or two sentences: What themes or images come to mind? What are the main messages for the copy? What kinds of illustrations will be used? How will the piece be printed? What kind of paper will be used? How will the piece be distributed? Who needs to review or approve the piece? Finally, the client approves the brief, which is then distributed to the writer, designer, and photographer. You might also want to give the brief to the printer so he or she can offer ideas on how to keep printing costs down.   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