ࡱ> Root EntryRoot Entry FzFk@*Data 1TableN>bMacros zFkzzFkM  !"#$%&'()+,-./0123456789:;<=>?@ABCDEFGHIJKLOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~CompObj jObjectPoolzzFkzzFkWordDocument*)DMSDigSig(Author)$8SummaryInformation( ,DocumentSummaryInformation8`VBAzFkzzFkPROJECT   !"#$%&'()*+,-./0123456789:;<=>?@ABDEFGHIJKLMNOPQRSTUWYZ[\^`acdfghijklmnopqrstuvwxyz{|}՜.+,D՜.+,T px  :(3 Market Research Checklist Title  8@ _PID_HLINKSA LImsbpz://-r:276DB1DC/msbpz://-r:276DB181/  FMicrosoft Word Document MSWordDocWord.Document.89qThisDocumentThisDocumentAutoNewAutoNewID="{685424F8-88B5-11D2-9E44-00C04FB160FE}" Document=ThisDocument/&H00000000 Module=AutoNew Name="Project" HelpContextID="0"Oh+'0+ 4@ \ h t Market Research Checklist0arkMicrosoft Corporationisicr markrese.dotporMicrosoft Corporationis4crMicrosoft Word 9.0o@F#@/@|7s@F&nG* Rt w&WordMicrosoft Word   @Times New Roman*wgw - 2  29/10/98   2 v  ' 2   '@"Tahoma5 !w*wgw5 - - !6-   2    - - ' - !6.-  12 . Market Research Checklist    2 .   - - ' - !l-  - !l- - !-- !-- !/-- !-- !-- !l-- !l- 2 m  '&2  Size of the Market     2   '- !d-- !/d-- !d-- !df-- !df-@"Tahoma[ p!w*wgw[ p -2  1. 2  ./12 $ What is the total market        2  .%2  industrial, const   12  umer, home, and overseas?     2  . ' 2  . ' 2 ; . '- !-- !/-- !-- !-- !-2  2. 2  ./42 $ Is it growing or shrinking?        2  . ' 2  . ' 2  . '- !-- !/-- !-- !-- !-2 S 3. 2 S ./O2 S$- Are there any regional biases or preferences?            2 S . ' 2  . ' 2  . '- !J-- !/J-- !J-- !L-- !L-2  4. 2  ./=2 $! What are the seasonal influences?p       2  . ' 2 B . ' 2 t . '- !-- !/-- !-- ! -- ! -2  5. 2  .//2 $ Where are the big users?        2  . ' 2  . ' 2 2 . '- !-- !/-- !-- !-- !-2  6. 2  ./22 $ Proportion met by imports?       2  . ' 2  . ' 2  . '- !-- !/-- !-- !-- !-2 I 7. 2 I ./2 I$  Is it a well     2 I -. F2 I' developed, sophisticated market, or are        @2 I# new competitive products entering?           2 I . ' 2 { . ' 2  . '- !@-- !/@-- !@-- !B-- !B-2  8. 2  ./a2 $9 Is it prone to fashions, short runs, or cyclical changes?            2 ; . ' 2 9 . ' 2 k . '- !-- !/-- !-- !-- !-2  9. 2  ./O2 $- Is new technology likely to alter the market?c            2  . ' 2  . ' 2 ( . '- !-- !/-- !-- !-- !-2  10. 2  0:2 $ What changes may affect demand?      2 ! 0 ' 2  0 ' 2  0 '- !y-- !/y-- !y-- !{-- !{-2 ?  a) 2 ?  )-w2 ? $H Government legislation, taxation, trading standards, or credit restricti               2 ?  ons? 2 ? Q n ' 2 q  n ' 2  n '- !6 -- !/6 -- !6 -- !8 -- !8 -2  b) 2  ),2 $  Obsolescence? 2  ) ' 2 /  ) ' 2 a  ) '- ! -- !/ -- ! -- ! -- ! -2  c) 2  )/22 $ Innovation by competitors?        2  ) ' 2  ) ' 2   ) '- ! -- !/ -- ! -- ! -- ! -2 x  d) 2 x  ),;2 x $  Your firms variation in policy?        2 x  ) ' 2  ) ' 2  ) '- !o -- !/o -- !o -- !q -- !- -- !- -- !/- -- !q -- !- -- !- -@Times New Roman*wgwV -System    -                           0- *H 010 *H 0g +7Y0W03 +70%7)O•0 0 *H HWMͣ .m?00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  WSu3* [4 Z%}XsjxqX)X^-bXq"X/6MJ;"V~!lJGj6 -Ӵ90  *H :>{թy=q#+(ߌe,ZbVkbEƢ5"r-| CMlX 5ʉp*}a qfbB="2"d$006C!FXF%`0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z01'0%U VeriSign Time Stamping Service10U VeriSign Trust Network1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.10U VeriSign, Inc.10UInternet00  *H 0aGܴ^i b1FI:?xZcEO n06- o' Q`5OTOз,B Ѝ^㖴"IBlӘV.:X"e匫xGBh[-}0  *H m`_i{p+b#D Q#tI'\q5+ൖ苧KsH ڋ %VNGWF8V!&;-%2Λ@GmGv0;~*1+ݰUApF-,~0 0 yfnжneq0  *H 0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA0 980416000000Z 990416235959Z0]10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA1F0DU =www.verisign.com/repository/CPS Incorp. by Ref.,LIAB.LTD(c)961>0<U 5Digital ID Class 3 - Microsoft Software Validation v21 0 UUS10U Washington10URedmond10UMicrosoft Corporation10U Microsoft Corporation0 0  *H  0&dm{AO o*q.S26h5IؖeS zpm̳*02X|k%gw #1W0S0u0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CAyfnжneq0 *H 0 *H  1  +70 +7 10  +70 *H  1à0L#b>͕0 +7 1v0t42Market Research Checklist<:http://bookshelf.msn.com/z/msbp/teleport/fromCD/office.asp0  *H 0ڨ8 Y'db P|nL4vN#aG p]OU>7QZ|#˩TlnXCZZ gfǭ<ɝOlC9*d;•⼔R4jQ6/eݥ<EmS8@ @} SY?(Ive?Q%N၆#t<@="\%̱[ +2:!\d*~0 *H  100010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.C!FXF%`0 *H Y0 *H  1  *H 0 *H  1 981201004743Z0 *H  1GᢚFq|q5mR0  *H Ns1𢡊\؞`sN|k61 !`T[b;!>b7;!;!Microsoft Business PlannerGo to Article: HYPERLINK "msbpz://-r:276DB181/"Introduction to Market Research Market Research Checklist This template will help you focus on the significant points that you need to investigate in your market research. Note: When you save this template as a document, note the document's file name and location. To edit the document next time, you must open it using Word. Every time you open this template from Business Planner, a new document is created. See Also: HYPERLINK "msbpz://-r:276DB1DC/"Why Research Your Market? Copyright Dave Patten 1998, Marketing: Successful Marketing for the Small Business, published by Kogan Page.  Market Research Checklist Size of the MarketWhat is the total market industrial, consumer, home, and overseas? Is it growing or shrinking? Are there any regional biases or preferences? What are the seasonal influences? Where are the big users? Proportion met by imports? Is it a well-developed, sophisticated market, or are new competitive products entering? Is it prone to fashions, short runs, or cyclical changes? Is new technology likely to alter the market? What changes may affect demand? Government legislation, taxation, trading standards, or credit restrictions? Obsolescence? Innovation by competitors? Your firms variation in policy?  The CompetitionWho are the main competitors, and what share do they enjoy? What is their product range, and where lies their appeal? What are their strengths and weaknesses? Where do you have a competitive edge? What are the trends?  Your Own PerformanceHow do you measure up in the market? Where do you make most profit, and where is the growth? What extra lines or services are needed? Are you positioning yourself correctly? How do you promote yourself and compare with your competition? What is the cost of marketing, broken down into product lines, channels of distribution, enquiry or order value, and market segment? What changes have been made or are intended?  The ProductWho uses the product? Frequency of purchase? Who else could use the product? Are there related lines or extra services that could be sold? How can it be improved? What do customers think of it? Is it branded? Is the price right? Where does it lie on the product life cycle? Are specials produced? Can it be personalized? What are the returns? What is the life? What new products are envisaged, and how will they tie in with existing lines?  The CustomerWhat else can you sell them? Where are the decision-makers? How can you reach them? Is the buyer the user? What is the customer profile? What are their needs?   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