ࡱ> Root EntryRoot Entry FpaFk)Data b1Table5XMacros 0aFkpaFk4z3 !"#$%&'()*+,-./012jk6789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`acdefghimlnopqrstuvwxy{|}~CompObjjObjectPoolpaFkpaFkWordDocument )$MSDigSig(Author)$ SummaryInformation( DocumentSummaryInformation8VBA0aFkmaFkPROJECT   !"#$%&'()*+,-./0123456789:;<=>?@BCDEFGHIJKLMNOPQRSUWXYZ\^_abdefghijklmnopqrstuvwxyz{}~՜.+,D՜.+,L px  :=& Creating a Coupon Title 8@ _PID_HLINKSAdmsbpz://-r:276DB194/Oh+'0 (4 P \ h tCreating a CoupondreaMicrosoft Corporation9icr coupon.dotoMicrosoft Corporation94crMicrosoft Word 9.0o@@߿@q@}G@ RtB  :&WordMicrosoft Word   @Times New Roman*wgw D - 2  29/10/98   2 v  ' 2   '@"Tahoma ^!w*wgw ^ - - !6a-   2    - - ' - !6a.-  %2 . Creating a Coupon    2 .   - - ' - !l-  - !l - - !-- !-- !-- ! -- ! -- !l-- !l -@"Tahomas !w*wgws  - 2 m  '-2   Objective:   2 R  '- 2   '- !d-- !d-- !d -- !f-- !f --2  Offer:  2    '- 2 5  '- !d-- !d --2 g  Distribution:    2 gy  '- 2   '- !d`-- !d` --42  Start and expiration dates:      2 i  '- 2   '- !d-- !d --2 /  Coupon rules:   2 /  '- 2 a  '- !d(-- !d( --%2  Expected results:   2   '- 2   '- !d-- !d --2  Budget:u 2 ,  '- !2-- !2 --(2 ) Printing and design     2 )  '- !2"-- !2" -2 [  Distribution   2 [O  '- !2T-- !2T -+2  Discount costs (expec   :2  ted results x discount amount)       2   '- !2-- !2 -2   Total costs    2 E  ' 2   '- !d-- !d --2 #  Measurement: 2 #  '- 2 U  ' 2   ' 2   ' 2   ' 2   ' 2 O  ' 2   '- !-- !-- !-- !-- ! -- ! -- ! -- 2  System    -                           0 *H  0 10 *H 0g +7Y0W03 +70%7)O•0 0 *H P_8jU D?00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  WSu3* [4 Z%}XsjxqX)X^-bXq"X/6MJ;"V~!lJGj6 -Ӵ90  *H :>{թy=q#+(ߌe,ZbVkbEƢ5"r-| CMlX 5ʉp*}a qfbB="2"d$006C!FXF%`0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z01'0%U VeriSign Time Stamping Service10U VeriSign Trust Network1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.10U VeriSign, Inc.10UInternet00  *H 0aGܴ^i b1FI:?xZcEO n06- o' Q`5OTOз,B Ѝ^㖴"IBlӘV.:X"e匫xGBh[-}0  *H m`_i{p+b#D Q#tI'\q5+ൖ苧KsH ڋ %VNGWF8V!&;-%2Λ@GmGv0;~*1+ݰUApF-,~0 0 yfnжneq0  *H 0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA0 980416000000Z 990416235959Z0]10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA1F0DU =www.verisign.com/repository/CPS Incorp. by Ref.,LIAB.LTD(c)961>0<U 5Digital ID Class 3 - Microsoft Software Validation v21 0 UUS10U Washington10URedmond10UMicrosoft Corporation10U Microsoft Corporation0 0  *H  0&dm{AO o*q.S26h5IؖeS zpm̳*02X|k%gw #1F0B0u0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CAyfnжneq0 *H 0 *H  1  +70 +7 10  +70 *H  1=N-10t +7 1f0d$"Creating a Coupon<:http://bookshelf.msn.com/z/msbp/teleport/fromCD/office.asp0  *H &^]wE5 VuILUpSMlNS1c+b=)a(f$5͸eevn)gpl*|#Ny-( ¼Kr z|s J_nU#KDzT!0D{1hQLeNՕnɋ: @1@;Q8Dp?׆wOeCtd<5?Elŏ;InO7 R0 *H  100010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.C!FXF%`0 *H Y0 *H  1  *H 0 *H  1 981201005648Z0 *H  1"#?T B b0  *H T'Q[&  hmsBݨcw{sܫ~KtcA5^'V%B9վ3"C 65.ϋL\q^}?Sps)P#^ʁJo&tƩ{;1 /  M bjbj )$)#gT T T T T T T h 8R ^Th Tn3$WSSSSSSS$U XST kkkST T Sk(T T 10!h h T T T T kS++oT T 0 [h /40S0 T/4XX0Microsoft Business PlannerGo to Article: HYPERLINK "msbpz://-r:276DB194/"Some Advertisement Techniques Creating a Coupon Use this form to help you design and plan an effective coupon offer. Adjust this form as necessary to meet the needs of your company. Look at page 2 to see a completed example of the form. Note: When you save this template as a document, note the document's file name and location. To edit the document next time, you must open it using Word. Every time you open this template from Business Planner, a new document is created. Microsoft, 1998.  Creating a Coupon Objective: Offer: Distribution: Start and expiration dates: Coupon rules: Expected results: Budget:Printing and designDistributionDiscount costs (expected results x discount amount) Total costs Measurement:  Creating a Coupon Objective: Promote frozen fruit milkshakesOffer: 0.50 off milkshake with sandwich purchaseDistribution: In take-away bags, on windscreens at office buildings in town, and outside the local railway station(2,000 total distributionStart and expiration dates: Start 15 August, end 30 September 1998Coupon rules: Not valid with other offers; one coupon per purchase; discount only valid with full-size sandwichesExpected results: 2% return or 400 coupons over six weeks. Increase weekly sales by 5%, increase milkshake sales by 10%Budget:Printing and design 150Distribution 100Discount costs (expected results x discount amount) 400Total costs 550 Measurement: Tally number of redeemed coupons by day Colour code coupons to identify where distributed (office building, railway station, or current customers) Ask for postcode on redemption Compare weekly sandwich and milkshake sales with previous totals Compare total receipts with previous total  DATE \@ "dd/MM/yy" 29/10/98 *+,LMNklmn>BAB-.) * > ? G H M mHnHu j5h0J50J5>*OJQJjU jU0J5<+mn=>,-@{{{{r !$$Ifa$!$If"$$dIfN $If$If]$$IfTl*)04 la$If ) L @ABCUP$If]$$IfTl*)04 la $'dIfQUVWbcd8.$^$$IfTl4( )04 la$If$Iff$$IfTl*)   04 ladklm{|}@x@P$T^$$IfTl4( )04 la$If$If !-./<=>?@ABC88T$If^$$IfTl4( )04 la$IfCDEGHZ$IfZ^Z^$$IfTl4( )04 laZ[\g.^$$IfTl4^))04 la$If$Iff$$IfTlV+)   04 laGHd w x 4$l^$$IfTl4^))04 la$If$If 1 ' LL  & F#$If$If^$$IfTl4^))04 la$If' ( ) I J K L M Z^Z^$$IfTl4^))04 la' 0&P /R . 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