ࡱ> Root EntryRoot Entry F@v`Fk*Data `1Table5LTMacros s`Fk@v`Fk4xh  !"#$%'()*+,-./0123i6789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_abcdefgkjlmnopqrstuvwyz{|}CompObj jObjectPool@v`Fk@v`FkWordDocument&)MSDigSig(Author)$@SummaryInformation( "DocumentSummaryInformation8VBAs`Fk^u`FkPROJECT   !"#$%&'()*+,-./0123456789:;<=>?@ACDEFGHIJKLMNOPQRSTVXYZ[]_`bcefghijklmnopqrstuvwxyz{|~՜.+,D՜.+,X px  :)/ Creating a Corporate Identity Title 8@ _PID_HLINKSAdmsbpz://-r:276DB198/  FMicrosoft Word Document MSWordDocWord.Document.89qThisDocumentThisDocumentAutoNewAutoNewID="{3B9B48C4-88B5-11D2-9E44-00C04FB160FE}" Document=ThisDocument/&H00000000 Module=AutoNew Name="Project" HelpContextID="0" VersionCompatible32="393222000" CMG="1C1EC93959075D075D055F05Oh+'0X" 4@ \ h t Creating a Corporate IdentityMireaMicrosoft Corporationdeicr corpid.dotoMicrosoft Corporationde4crMicrosoft Word 9.0o@G@d@Uq@}G  RtG A&WordMicrosoft Word   @Times New Roman*wgw< 9 - 2  29/10/98   2 v  ' 2  u '@"Tahoma  -!w*wgw  - - - !6k-   2    - - ' - !6k.-  72 . Creating a Corporate Identity      2 .   - - ' - !l-  - !l - - !-- !-- !-- !# -- !# -- !l-- !l# -@"Tahoma !w*wgw - 2 m  '-M2 , Enter your Unique Selling Proposition (USP):          2   '- 2   '-G2 ( Enter your top three marketing messages:       2 b  '2 ` 1. 2 ` .2  2. 2  .2 1 3. 2 1 .- 2 n . '-22  What is the main thing you"       ^2 e7 want people to picture or remember about your company?            2 9 . '- 2  . '-2 f Enter five or ten adjectives to describe the kind of image you want people to have about your company:                        2 b . '-m2 6A (For example, professional, stable, trustworthy or energetic, fun                2 6D -. (2 6P loving and trendy.)   2 6b . '-2  1. 2  .+ 2  . '2  2. 2  .2 c 3. 2 c .2  4. 2  .2 3 5. 2 3 .2  6. 2  .2  7. 2  .2 l 8. 2 l .2  9. 2  .2 < 10. 2 < 0- 2 y 0 '-m2 A What images, symbols, shapes, or type designs convey these ideas?"            2   0 '- 2  0 '-a2  9 How could these images be translated into a company logo?e            2   0 '- 2 A  0 '-2 s y Write a slogan of three to seven words that describes your company, USP, or top marketing messages. Use simple words and "                            '2  focus on  2 .w one main idea. Create several versions, ask colleagues or customers for feedback, and keep refining your slogan until d                          '72  it is catchy and descriptive.        2 i o '- 2  o '-2 ; j What colours come to mind when you think of your company, logo, and USP? What colours do you associate wit"                 "        2 ;  h the    '52 m  adjectives you listed above?      2 m z  '- 2   '-2 _ What other design elements convey these ideas? How could they be used in your company identity?o"                    2 $  '- 2    ' 2 5   '- !d-- !d-- !d" -- ! f-- !a -- !a -- !a -- ! f" -- !a " -- !a " -- 2 h  System    -                           05 *H &0"10 *H 0g +7Y0W03 +70%7)O•0 0 *H E/4c6ɨ8?00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  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