ࡱ> yRoot EntryRoot Entry F0^Fk'Data n1TableCTMacros x^Fk^FkBv  !"#%&'()*+,-.0123456789:;<=>?@AwDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmopqrstux{|}~CompObj jObjectPool^Fk^FkWordDocument/)$MSDigSig(Author)$$0SummaryInformation( 4DocumentSummaryInformation8`VBAx^Fk^FkPROJECT   !"#$%&')*+,-./123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXZ\]_`abdefghijklmnopqrstuvwxyz{|}~՜.+,D՜.+,T px  :"J Competition Assessment Title  8@ _PID_HLINKSA msbpz://-r:276DB102/msbpz://-r:276DB189/  FMicrosoft Word Document MSWordDocWord.Document.89qThisDocumentThisDocumentAutoNewAutoNewID="{38E7DECB-88B5-11D2-9E44-00C04FB160FE}" Document=ThisDocument/&H00000000 Module=AutoNew Name="Project" HelpContextID="0"Oh+'04 0< X d p |Competition AssessmentompMicrosoft Corporationicr compasmt.dotporMicrosoft Corporation4crMicrosoft Word 9.0o@@Z f@[y@}JG2 Rt gR&WordMicrosoft Word   @Times New Roman*wgw _ - 2  07/10/98   2 v  ' 2  7 '@"Tahoma +!w*wgw + - - !6"-   2    - - ' - !6".-   2 .   - - '@"TahomaY .!w*wgwY . - - !6"d- - ,2 d Competition Assessment   - 2 ds   - - ' - !-  - !-  - !M- - !-- !-- !M-- ! -- ! -- !-- ! -- 2   '.2  Information to Discover      2 e  ' 2   '2  Comments 2  o '- !-- !-- !-- !/-- ! -- !d-- !d-- !d -- 2   'R2 ?/ Are they an eager competitor, anxious for work?            2 ?  ' 2 q  ' 2   ' 2   '- !-- !-- !-- !+-- ! -- !-- !-- ! - 2   ',2  Are they professional?      2   ' 2 <  ' 2 n  ' 2   '- !-- !-- !-- !/-- ! -- !-- !-- ! - 2   'G2 ( What are their strengths and weaknesses?         2 ?  ' 2   ' 2 8  ' 2   '- !-- !-- !-- !/-- ! -- !-- !-- ! - 2 l  '@2 # What (if any) gaps can you exploit?s        2   ' 2   ' 2   ' 2 l  '- !c-- !c-- !c-- !/c-- !c -- !e-- !e-- !e - 2 6  '+2 h What are their costs?n      2 h   ' 2   ' 2   ' 2 6  '- !--- !--- !--- !/--- !- -- !/-- !/-- !/ - 2   '22 2 List their delivery dates.      2 23  ' 2 d  ' 2   ' 2   '- !-- !-- !-- !/-- ! -- !-- !-- ! - 2   '72  What are their selling method      2  s? 2  ? ' 2 . ? ' 2 ` ? ' 2  ? '- !-- !-- !-- !/-- ! -- !-- !-- ! - 2   ' 2  Staff quality?    2   ' 2   ' 2 *  ' 2   '- !-- !-- !-- !/-- ! -- !-- !-- ! - 2 ^  'L2 + Credit terms offered or deposits requested?            2 Q  ' 2   ' 2   ' 2 ^  '- !U-- !U-- !U-- !/U-- !U -- !W-- !W-- !W - 2 (   'P2 Z . What inducements (sales promotion techniques)          'O2 - do they offer to customers to place an order?               2 j  ' 2   ' 2 (   '- ! -- ! -- ! -- !/ -- !  -- !! -- !! -- !!  - 2   '2 $  Guarantees?e   2 $   ' 2 V   ' 2   ' 2   '- ! -- ! -- ! -- !/ -- !  -- ! -- ! -- !  - 2   '%2  Sales literature?      2   ' 2 !   ' 2 S   ' 2   '- ! -- ! -- ! -- !/ -- !  -- ! -- ! -- !  - 2   ')2  Promptness of follow     2  - 2  up? 2 L p ' 2  p ' 2   p ' 2  p '- !~ -- !~ -- !~ -- !/~ -- !~  -- ! -- !H -- !H -- !H -- ! -- !H -- !/H -- !  -- !H  -- !H  -- 2 O  Systemw%f    -                           0& *H 010 *H 0g +7Y0W03 +70%7)O•0 0 *H 珯}/}J<?00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  WSu3* [4 Z%}XsjxqX)X^-bXq"X/6MJ;"V~!lJGj6 -Ӵ90  *H :>{թy=q#+(ߌe,ZbVkbEƢ5"r-| CMlX 5ʉp*}a qfbB="2"d$006C!FXF%`0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z01'0%U VeriSign Time Stamping Service10U VeriSign Trust Network1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.10U VeriSign, Inc.10UInternet00  *H 0aGܴ^i b1FI:?xZcEO n06- o' Q`5OTOз,B Ѝ^㖴"IBlӘV.:X"e匫xGBh[-}0  *H m`_i{p+b#D Q#tI'\q5+ൖ苧KsH ڋ %VNGWF8V!&;-%2Λ@GmGv0;~*1+ݰUApF-,~0 0 yfnжneq0  *H 0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA0 980416000000Z 990416235959Z0]10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA1F0DU =www.verisign.com/repository/CPS Incorp. by Ref.,LIAB.LTD(c)961>0<U 5Digital ID Class 3 - Microsoft Software Validation v21 0 UUS10U Washington10URedmond10UMicrosoft Corporation10U Microsoft Corporation0 0  *H  0&dm{AO o*q.S26h5IؖeS zpm̳*02X|k%gw #1P0L0u0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CAyfnжneq0 *H 0 *H  1  +70 +7 10  +70 *H  1F t:7UX1c}0~ +7 1p0n.,Competition Assessment<:http://bookshelf.msn.com/z/msbp/teleport/fromCD/office.asp0  *H `lt~{5j8Aa%*z?U˲C-u8Y *lNH%=Əyh]/m[e?dzg Y+$bR,WL,^2_?H[gr/1ެCā&/tH45"@m繰Ws@X )u"pRA/S6,KJ5W\l 6{nXfVUӷ6h"[:g%0 *H  100010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.C!FXF%`0 *H Y0 *H  1  *H 0 *H  1 981201005617Z0 *H  1)1S lU0  *H M ı]\hb}Seר^ɀ0{=ݡ$Tk=2R) D !mqNǏ4 O1[wXebRMyUtHh7>Tz̟lA /   bjbj )$#g\ \ \ \ \ \ \ p 8Tp 'P<(dzzzU4S%OOOOOOO$Q  TO\ oUUooO\ \ zzOo\ z\ z-0!p p \ \ \ \ o%O]e)\ \ i,z0 vp %,"i,O0'PG,"TTi,Microsoft Business PlannerGo to Article: HYPERLINK "msbpz://-r:276DB189/"Assessing the Competition Competition Assessment This template will help you focus on the information you need to gather in order to assess each of your competitors. Use a fresh sheet for each competing firm. Note: When you save this template as a document, note the document's file name and location. To edit the document next time, you must open it using Word. Every time you open this template from Business Planner, a new document is created. See Also: HYPERLINK "msbpz://-r:276DB102/"Analysing the Competition Dave Patten 1998, Marketing: Successful Marketing for the Small Business, published by Kogan Page.  Competition Assessment Information to Discover Comments Are they an eager competitor, anxious for work?  Are they professional?  What are their strengths and weaknesses?  What (if any) gaps can you exploit?  What are their costs?  List their delivery dates.  What are their selling methods?  Staff quality?  Credit terms offered or deposits requested?  What inducements (sales promotion techniques) do they offer to customers to place an order?  Guarantees?  Sales literature?  Promptness of follow-up?   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