ࡱ> }Root EntryRoot Entry FPM"[Fk*Data ~1TableM^Macros @[Fk [FkL  "#$%&'()*+-./0123456789:;<=>?@ABCDEFGHIJKNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|CompObj jObjectPool [Fk [FkWordDocument,)>MSDigSig(Author)$!@SummaryInformation( /DocumentSummaryInformation8VBA@[Fk [FkPROJECT   !"#$%&'()*+,-./0123456789:;<=>?@ABCEFGHIJKLMNOPQRSTUVXZ[\]_abdeghijklmnopqrstuvwxyz{|}~՜.+,D՜.+,\ px  :"vF Classified Advertising Outline TitleD 8@ _PID_HLINKSA \]2msbptz://Classified Advertisement Components.dot/msbpz://-r:276DB190/  FMicrosoft Word Document MSWordDocWord.Document.89qThisDocumentThisDocumentAutoNewAutoNewID="{33836D42-88B5-11D2-9E44-00C04FB160FE}" Document=ThisDocumeOh+'0T/ 8D ` l x Classified Advertising OutlineilasMicrosoft Corporation Oicr classpln.dotporMicrosoft Corporation O4crMicrosoft Word 9.0o@F#@CU@jHp@}G- Rt 8&WordMicrosoft Word   @Times New Roman*wgw 5 - 2  29/10/98   2 v u ' 2   '@"TahomaG u!w*wgwG u - - !6k-   2    - - ' - !6k.-  82 . Classified Advertising Outline        2 .   - - ' - !l-  - !l - - !-- !-- !-- !# -- !# -- !l-- !l# -2   OBJECTIVE 2 \ B '- !d-- !d-- !d" -- !Xf-- !Xf" -@"Tahoma^ .!w*wgw^ . -(2  Product or Service:     2   '- !-- !-- !" -- !2-- !2" -#2  Target Customer:    2  a '- !-- !-- !" -- !2-- !2" -+2 / Sales/Response Goals:   2 / a '- !&-- !&-- !&" -- !2(-- !2(" --2  OFFERt 2  F '- !Z-- !Z-- !Z" -- !X\-- !X\" - 2  F '- 2  F ' 2 D F '- !-- !" - 2 v F '- !2o-- !2o" --2   PLACEMENT 2 k L '- !-- !-- !" -- !X-- !X" --2   Publication  2 @ u '2  Category   2  a '- !-- !-- !-- !-- !" -- !2-- !2-- !2" - 2 8 a ' 2 j a ' 2  a ' 2  a ' 2  a ' 2 8 a ' 2 j a ' 2  a ' 2  a ' 2  a '- !/-- !/-- !/-- !/-- !/" -- !1-- !1-- !1" --)2 R SCHEDULE AND FREQUEN  2 RM CY 2 Ry Y '- !+-- !+-- !+-- !+-- !+" -- !W--- !W-" --2   Publication  2 @ u '2 _ Datesc  2  a '2 L  Frequency  2  r '- !-- !-- !G-- !I-- !5-- !7-- !" -- !3-- !3G-- !35-- !3" - 2  r ' 2  r ' 2 & r ' 2 X r ' 2  r ' 2 _ r ' 2 _ r ' 2 &_ r ' 2 X_ r ' 2 _ r ' 2 L r ' 2 L r ' 2 &L r ' 2 XL r ' 2 L r '- !-- !-- !G-- !I-- !5-- !7-- !" -- !-- !G-- !5-- !" --2  FORMAT 2 / O '@"Tahoma ;!w*wgw ; -- 2  ?# 2  (-"2  Text classifiedE    2   '- 2 . ?# 2 . (-&2 G Display classified      2 G   '- 2 w - !-- !-- !G-- !I-- !5-- !7-- !" -- !-- !" --)2  FULFILLMENT AND TRAC  2 > KING 2  I '- 2  I '- 2 S I '- !-- !-- !" -- !-- !" -2  BUDGET 2 , U '- !-- !-- !" -- !X-- !X" -- 2  Advertisements   2  U ' 2  U '- !-- !-- !-- !-- !" -- !2-- !2-- !2" -+2   Brochures and Mailing     2   U ' 2   U '- ! -- ! -- ! -- ! -- ! " -- !2 -- !2 -- !2 " --2 P  Total Cost n  2 P T U '- 2 P  U '- !G -- !G -- !G -- !G -- !G " -- !2I -- !{ -- !{ -- !{ -- !2I -- !{ -- !{ -- !2I " -- !{ " -- !{ " -- 2  U ' 'System    -                           08 *H )0%10 *H 0g +7Y0W03 +70%7)O•0 0 *H 29?tׇ?00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  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X *0 Y42 j c 4&Y4\Y0Y34&^^Y4Microsoft Business PlannerGo to Article: HYPERLINK "msbpz://-r:276DB190/"Which Media to Advertise in Classified Advertising Outline Use this worksheet to plan the marketing objectives and production details of your classified advertisements, including design and budgetary information. Adjust this form as necessary to meet the needs of your company. Look at page 2 to see a completed example of the form. Note: When you save this template as a document, note the document's file name and location. To edit the document next time, you must open it using Word. Every time you open this template from Business Planner, a new document is created. See Also: HYPERLINK "msbptz://Classified Advertisement Components.dot/"Classified Advertisement Components Microsoft, 1998.  Classified Advertising OutlineObjectiveProduct or Service:Target Customer:Sales/Response Goals:offer PlacementPublicationCategory  Schedule and FrequencyPublicationDatesFrequency   Format Text classified Display classified Fulfillment and Tracking BudgetAdvertisementsBrochures and MailingTotal Cost  Classified Advertising PlanObjectiveProduct or Service: Promote Pennine Walking ToursTarget Customer: Keen walkers, outdoor enthusiasts, live in British citiesSales/Response Goals: 100 calls for brochures, 25 new tour bookingsoffer Free brochure featuring walking in the PenninesPlacementPublicationCategoryThe Sunday Times, Sunday paper The Observer, Sunday paper Time Out magazine Backpacker magazine Outdoor magazine Travel, Pennines Travel, Pennines Walking Holidays Walking Walking Holidays Schedule and FrequencyPublicationDatesFrequencyThe Sunday Times, Sunday paper The Observer, Sunday paper Backpacker magazineNovember to February November to February October to JanuaryTwice a week Every week Once a monthFormat Text classified Display classified Fulfillment and Tracking Calls to main office, route to reservations assistant Create tracking form with address, dates interested, literature sent, follow up required Have reservations assistant ask caller what publication had the advertisement Run monthly reports on advertisement response and sales conversion BudgetAdvertisements1,000Brochures and Mailing200Total Cost 1,200  DATE \@ "dd/MM/yy" 29/10/98 *+,LMNijkl%&ABrs    % . 5  H   " ) + , @ A I J O mHnHu65;5; 0JB*phjU5h0J50J5>*OJQJjU jU0J5>*B*OJQJph5<@+kl {{{d#$$d&dIfNP#$If$$$dIfN"$If!$If]$$IfTl*@)04 la$If + N 2~xx$If]$$IfTl*@)04 la"$'dIfQ%$If %$$Ifa$"$If23=>RS,4T.4H$If^$$IfTl4(<)04 la$Iff$$IfTl*@)   04 laSde{|\$If^$$IfTl4(<)04 la$If ;,5;X$If^$$IfTl4(<)04 la$If^$$IfTl4(<)04 la,`$Ifq$$IfTl40("04 la$Ift$If^$$IfTl4(<)04 laz@tttttttttttt$If$$IfTl4xF (!  0    4 la $%tnhhb$If$If$If$$IfTl4xF (!  0    4 la$If%&?@ABIp $If$If^$$IfTl4(<)04 laIJYZ[D(`q$$IfTl402 ( 04 la$If^$$IfTl4(<)04 la[qrs8wwqq$If %Z^Z$Ifq$$IfTl402 ( 04 la$If ,4.40$If^$$IfTl4^))04 la$Iff$$IfTlV+)   04 la+ , p q w x y z $If^$$IfTl4^))04 la$If ;,5;X$If^$$IfTl4^))04 la$If^$$IfTl4^))04 la   . ? @ Q b s { `q$$IfTl40<^)"04 la$If t$If^$$IfTl4^))04 la$If  & ; N [ f s zttttttttt$If$$IfTl4xFC P^)  0    4 la s t { ztnnh$If$If$If$$IfTl4xFC P^)  0    4 la H   & F$If$If^$$IfTl4^))04 la \(pq$$IfTl40 ^), 04 la$If^$$IfTl4^))04 la    " ) * + K L M N O Pwuussw %Z^Z$Ifq$$IfTl40 ^), 04 la$If ' 0&P /R . 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