ࡱ> }Root EntryRoot Entry FZFk*Data d1Table9UMacros @ZFk9ZFk8|l  !"$%&'()*+,-./01234567m:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcefghijkonpqrstuvwxyz{~CompObj jObjectPoolZFkZFkWordDocument#)(MSDigSig(Author)$HSummaryInformation( DocumentSummaryInformation8VBA@ZFk9ZFkPROJECT   !"#$%&'()*+,-./0123456789:;<=>?@ABCEFGHIJKLMNOPQRSTUVXZ[\]_abdeghijklmnopqrstuvwxyz{|}~՜.+,D՜.+,\ px  :K7 "Classified Advertising Components Title< 8@ _PID_HLINKSA U-msbptz://Classified Advertising Outline.dot/msbpz://-r:276DB193/  FMicrosoft Word Document MSWordDocWord.Document.89qThisDocumentThisDocumentAutoNewAutoNewID="{30CDA0F4-88B5-11D2-9E44-00C04FB160FE}" Document=ThisDocumeOh+'0 8D ` l x "Classified Advertising ComponentsoslasMicrosoft Corporation Cicr classad.dotMicrosoft Corporation C4crMicrosoft Word 9.0o@Ik@~X@R;lp@}vG Rt ] @&WordMicrosoft Word   @Times New Roman*wgw< & - 2  29/10/98   2 v  ' 2   '@"Tahoma 7!w*wgw 7 - - !6o-   2    - - ' - !6o.-  @2 .# Classified Advertisement Components      2 .   - - ' - !l-  - !l - - !-- !-- !-- !% -- !% -- !l-- !l% - 2 m 9 '2  Offer/  2  f '@"Tahoma) !w*wgw)  - 2 |  '- !d-- !d-- !dd-- !df-- !d% -- !df-- !dfd-- !df% -- 2   '"2  Target Customer  2   '- 2 | a '- !-- !-- !d-- !f-- !% -- !d-- !dd-- !d% -- 2 9  '"2 k Primary Message   2 k  '- 2 k| r '- !0-- !0-- !0d-- !0f-- !0% -- !d2-- !d2d-- !d2% -- 2   '%2  Features/Benefits  2  r ' 2   ' 2 5 r ' 2 g  ' 2  r '- 2 |  '- !-- !-- !d-- !f-- !% -- !--- !-d-- !-% -- 2  r '2  Headline  2 4 r '- 2 | e '- !-- !-- !d-- !f-- !% -- !d-- !dd-- !d% -- 2 4 r '2 f Text 2 f r ' 2  e ' 2  r ' 2  e ' 2 . r ' 2 ` e '- 2 `| r '- !+-- !+-- !+d-- !+f-- !+% -- !^--- !^-d-- !^-% -- 2  e '2  Call 2  -e2  to 2  -e2  Action  2  e ' 2  c '- 2 | e '- !-- !-- !d-- !f-- !% -- !-- !#-- !#-- !#-- !d-- !#d-- !#f-- !% -- !#% -- !#% -- 2 * cSystem    -                           0C *H 40010 *H 0g +7Y0W03 +70%7)O•0 0 *H 6g{թy=q#+(ߌe,ZbVkbEƢ5"r-| CMlX 5ʉp*}a qfbB="2"d$006C!FXF%`0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z01'0%U VeriSign Time Stamping Service10U VeriSign Trust Network1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.10U VeriSign, Inc.10UInternet00  *H 0aGܴ^i b1FI:?xZcEO n06- o' Q`5OTOз,B Ѝ^㖴"IBlӘV.:X"e匫xGBh[-}0  *H m`_i{p+b#D Q#tI'\q5+ൖ苧KsH ڋ %VNGWF8V!&;-%2Λ@GmGv0;~*1+ݰUApF-,~0 0 yfnжneq0  *H 0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA0 980416000000Z 990416235959Z0]10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CA1F0DU =www.verisign.com/repository/CPS Incorp. by Ref.,LIAB.LTD(c)961>0<U 5Digital ID Class 3 - Microsoft Software Validation v21 0 UUS10U Washington10URedmond10UMicrosoft Corporation10U Microsoft Corporation0 0  *H  0&dm{AO o*q.S26h5IؖeS zpm̳*02X|k%gw #1m0i0u0a10UInternet10U VeriSign, Inc.1301U *VeriSign Commercial Software Publishers CAyfnжneq0 *H 0 *H  1  +70 +7 10  +70 *H  1ѻ9Tg45m0 +7 10HFClassified Advertisement Components<:http://bookshelf.msn.com/z/msbp/teleport/fromCD/office.asp0  *H *OoT8CH[D2J: ##zMs|KeiW4}L:w,3/ڵ Sևc, ԃ4 Lv~Et\KSNhNPd Ȭt/>P6^XrHϥoTgдy\l;|k*V[|rΒ>WZ>܋X1{۴{<Tik$?,7>ZZdtߞ]ZN!AW{p ڣMXƂBį/  t bjbj )(P#g  8H Td P(g,OpPpPpPpPpPpP$R TP P= P===j  .0! O===E)x -  (,"-P0P,"U=U-== Microsoft Business PlannerGo to Article: HYPERLINK "msbpz://-r:276DB193/"Practicalities of Advertisement Design Classified Advertisement Components Use this worksheet to create the key components of your classified advertisement. Adjust this form as necessary to meet the needs of your company. Look at page 2 to see a completed example of the form. Note: When you save this template as a document, note the document's file name and location. To edit the document next time, you must open it using Word. Every time you open this template from Business Planner, a new document is created. See Also: HYPERLINK "msbptz://Classified Advertising Outline.dot/"Classified Advertising Outline Microsoft, 1998.  Classified Advertisement Components Offer Target Customer Primary Message Features/Benefits  Headline Text  Call-to-Action  Classified Advertisement Components OfferFree brochure for Pennine Walking Tours Target CustomerKeen walkers, outdoor enthusiasts, live in British cities Primary MessageWalking holidays are a great way to experience the beautiful British countryside Features/Benefits Wonderful views Walking is great fun Accommodation in cosy inns HeadlineBoots made for walking? Text Love walking? Come and walk the Pennine Way. Pennine Walking Tours offer tours for novices and experts alike. Take in the incredible scenery, visit the limestone caves and magnificent waterfalls. Enjoy the fantastic local hospitality. Escape now. Come walking in the Pennines. Call-to-Action Call (0114) 763 7722 NOW for a free brochure!  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