ࡱ> Root EntryRoot Entry FPFkCompObj fWorkbookG0MSDigSig(Author)$<0  !"#$%&'()*+,-./0123456789:;=>?@ABCDEFHIJKLMNOPQRSTUVWXYZ[\]^_SummaryInformation(fDocumentSummaryInformation8 ՜.+,D՜.+, PXd lt| / Rating Marketing Media  Worksheets 8@ _PID_HLINKSA ljmsbp://-r:1A50C2C2/ijmsbp://-r:1A50C6F6/ FMicrosoft Excel WorksheetBiff8Excel.Sheet.89qOh+'0e X` Rating Marketing MediaMicrosoft CorporationMicrosoft CorporationMicrosoft Excel@lҒ{@7)+@1CGd0 e2&" WMFC 9 %Ed0 EMFE@    !" !" !  " !  '%    &% 6% Ld!??% 6% Ld!??% 969% Ld999!??% J6J% LdJJJ!??% [6[% Ld[[[!??% l6l% Ldlll!??% }6}% Ld}}}!??% 6% Ld!??% 6% Ld!??% 6% Ld!??% 6% Ld!??% #6#% Ld###!??% 6% Ld!??% "6"% Ld"""!??% 6% Ld!??'%  Ld!??'%  ( &% 6% Ld!??% 6% Ld!??%  ( &% 6% Ld!??% 6% Ld!??% % RLArialArial# WXw \lP@$0 \l|pd+%w0%    TT AA LP1re   ( &% 6% Ld!??   TT (7AA (LP2    %  6 % Ld   !??   TT ;HAA 9L;JP3e    % :6:% Ld:::!??   TT KZAA KLP4   % K6K% LdKKK!??   TT \kAA \LP5   % \6\% Ld\\\!??   TT m|AA mLP6   % m6m% Ldmmm!??   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Adjust this form       Th2QAA2/Las necessary to meet the needs of your company.  % % % " !% %   % % " !% %   ' % (     ( &% % Ld&WMFCE!??% % Ld#!??% % Ld!??% % Ld"!??% % Ld!??'%   ( &% #}6}% Ld#}}#}o!??% ( % " !%   % " !%   '%    ( &% 6% Ld!??% 6% Ld!??% "     '' ' ,-  -- @ !-- @ !-99- @ !9-JJ- @ !J-[[- @ ![-ll- @ !l-}}- @ !}-- @ !-- @ !-- @ !-- @ !-##- @ !#-- @ !-""- @ !"-- @ !-  @ !- -- @ !-- @ !- -- @ !-- @ !--Arial-  2  1 -- @ !  2 ( 2v -  - @ !   2 9 ;J3f -::- @ !:  2 K 4W -KK- @ !K  2 \ 5 -\\- @ !\  2 m 6v -mm- @ !m  2 ~ 7f -~~- @ !~  2 8W -- @ !  2 9 -- @ !  2 #Av  -- @ !  2 VBf  -$$- @ !$  2 CW  -- @ !  2 UD  -##- @ !#-"System-'-- ,-   @ !) -    @ !)#-    @ ! 9-    @ !9# Tahoma-  .2 4Microsoft Business Planner       Verdana-   Verdana-  -  --'- -  ,[K- - - -  2 L2Go to Article:  -  --'- -  , Verdana-  =2 ^2$Choosing the Right Marketing Methods   Verdana- (2 3Rating Marketing Media         Verdana----------------------------------------------------------'--  ,$----- 2 2uUse this worksheet to note relevant comments for each media category you're considering. Rate each factor on a scale    2 2|of 1 to 10, except for the Market Audience entries, which should be rated on a scale of 1 to 20 since this factor is easily   2 2vtwice as important as the others. Use the totals at the end of the rows to narrow down your options. Adjust this form       N2 2/as necessary to meet the needs of your company.  ---'--  ,--'--  ,-   -- @ !-- @ !#-- @ !-- @ !"-- @ !-  -}#}- @ !o}#- -'- ,-'- ,-   -- @ !-- @ !-'0) *H 010 *H 0g +7Y0W03 +70%7)O•0 0 *H ⁗Zʝ $>?00)ъĽ5ǛSV0  *H 010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.0 970512070000Z 991231070000Z010U VeriSign Trust Network10U VeriSign, Inc.1,0*U #VeriSign Time Stamping Service Root1402U +NO LIABILITY ACCEPTED, (c)97 VeriSign, Inc.00  *H 0. h|,-.  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Product Title "Text #Title` Rating Marketing Media  ;6 g!)(Rating Marketing Media Newspapers MagazinesClassified Ads Yellow PagesRadio Television Direct MailFlyer NewsletterBrochure TelemarketingWeb Site Outdoor Ads Trade Shows Specialty AdsPublic RelationsMediaCommentsMarket Audience FrequencyReach Response Rate Can Do WellTime to Launch AffordabilityMedia Appropriateness CompetitionMarket AttentivenessMedia CredibilityTotalGo to Article:  See Also:Use this worksheet to note relevant comments for each media category you're considering. Rate each factor on a scale of 1 to 10, except for the Market Audience entries, which should be rated on a scale of 1 to 20 since this factor is easily twice as important as the others. Use the totals at the end of the rows to narrow down your options. Adjust this form as necessary to meet the needs of your company.$Choosing the Right Marketing MethodsMarketing Methods Pros and Cons. Microsoft, 1998.Note: When you save this template as a workbook, note the workbook's file name and location. To edit the workbook next time, you must open it using Excel. 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